Mini Content Marketing comparison of websites for searchengineland.com

searchengineland.com

72%

searchenginewatch.com

55%
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searchmetrics.com

39%
Change competitor

marketingland.com

34%
Change competitor

luna-park.de

33%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric searchengineland.com searchmetrics.com luna-park.de marketingland.com searchenginewatch.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 14144 x x x x
Instagram following (account is following) 92 x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric searchengineland.com searchmetrics.com luna-park.de marketingland.com searchenginewatch.com
Number of Referring Backlinks (Content Popularity) (day) 29,052,030 3,171,355 195,184 5,009,120 5,812,519
Number of Referring Domains (Content Popularity) (day) 71,658 12,380 1,075 36,001 42,149
Number of URLs found in the index (day) 250,858 33,631 191,815 108,784 572,203
Number of IPs that refer to domain (day) 53,039 10,418 720 27,320 32,940
Number of subnets that refer to domain (day) 29,322 7,421 579 17,318 20,787
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 296 21 x 122 646
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 5,235 214 x 753 3,644
Number of governmental and .gov - related domains that refer to domain (day) 17 5 x 8 34
Number of government and .gov - related external backlinks that link to domain (day) 65 8 x 23 194
The exact number of educational domains that refer to domain (day) 187 7 x 80 409
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,705 14 x 386 2,347
The exact number of government domains that refer to domain (day) 7 1 x 6 21
The exact number of government links that refer to domain (day) 28 2 x 17 40
Average number of outgoing links to unique domains for that domain (day) 12 2 9 9 5
The number of outgoing links for this domain (day) 36 3 18 27 9
Average number of internal links for domain (day) 20 31 105 16 42
Link Strength of Referring Domains (Content Popularity) (day) 58 51 37 53 65
Authority of Referring Domains (Content Popularity) (day) 46 29 48 30 72
TrustMetric value for domain (day) - Majestic metric 46 29 48 30 72

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Search Engine Land | Must Read News About SEO, SEM & Search Engines
Desktop speed score 71
Mobile speed score 60
Mobile usability score 99
Number of all page resources 146
Number of static page resources 93
Number of JS page resources 52
Number of styles (CSS) page resources 6
Total request weight 26 kb
HTML response weight 402 kb
CSS response weight 465 kb
Images response weight 924 kb
JS response weight 4258 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://app-sj02.marketo.com/js/forms2/css/forms2-theme-simple.css
http://app-sj02.marketo.com/js/forms2/css/forms2.css
http://app-sj02.marketo.com/js/forms2/js/forms2.min.js
Cache (mobile) by setting expiry date for
http://app-sj02.marketo.com/js/forms2/css/forms2-theme-simple.css
http://app-sj02.marketo.com/js/forms2/css/forms2.css
http://app-sj02.marketo.com/js/forms2/js/forms2.min.js
Minify your CSS files (desktop)
http://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css - 2.1KiB (11%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/style.css - 1,005B (22%)
Minify your CSS files (mobile)
http://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css - 2.1KiB (11%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/style.css - 1,005B (22%)
Minify HTML files (desktop)
http://searchengineland.com/ - 2.4KiB (12%)
Minify HTML files (mobile)
http://searchengineland.com/ - 2.4KiB (12%)
Minify JavaScript files (desktop)
http://searchengineland.com/js/ga_social_tracking.js - 1.1KiB (65%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/js/modules/sharing_controls.js - 952B (26%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4 - 709B (34%)
Minify JavaScript files (mobile)
http://searchengineland.com/js/ga_social_tracking.js - 1.1KiB (65%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/js/modules/sharing_controls.js - 952B (26%)
http://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4 - 709B (34%)
Optimize image files (desktop)
http://marketingland.com/images/mt-logo-updated.png - 17.5KiB (62%)
http://searchengineland.com/download/seotable/sel-seo-periodic-right-rail_v1.png - 14.1KiB (14%)
https://tpc.googlesyndication.com/simgad/3691022411181004076 - 9.3KiB (30%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2453.
  • The competing domain searchenginewatch.com has achieved a score of 1893

Content

  • 340 words or phrases (two word combinations) were found on the main domain.
  • The main domain enables visitors to subscribe to their newsletter list.
  • The competitor "luna-park.de" enables visitors to subscribe to their newsletter list.
  • The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 65 .
  • The value achieved for the metric: "Authority of the referring domains" is 46 .

Social media

  • A link to Instagram was found on the main domain.
  • 40% of this group of domains has a Instagram account.
  • 80% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • The main domain has a following number on twitter account of 649

Seo

  • The best position ever found for the main domain was 4 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 58.
  • The number of visitors from the search engine to the main domain is 63530 per month.
  • The domain searchmetrics.com has the best search engine rankings average position.
  • The competing websites have an average search engine position of 5913 in our rankings.

Server

  • The CSS of the main domain website accounts for8% of all data transfers.
  • Static objects of the main domain are numerous and http://app-sj02.marketo.com/js/forms2/css/forms2-theme-simple.css, http://app-sj02.marketo.com/js/forms2/css/forms2.css, http://app-sj02.marketo.com/js/forms2/js/forms2.min.js, http://munchkin.marketo.net/munchkin.js could have information about their expiry date and be loaded from the cache of the browser.
  • 93 CSS/JSS static elements can be found on the website of the main domain.
  • The mobile version of the competitor marketingland.com achieved 58 points for the server response and website loading times in the Google Insights test.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor marketingland.com website to save 2.7KiB kb each time the page is loaded.