Mini Content Marketing comparison of websites for sefton.gov.uk

southoxon.gov.uk

58%
Change competitor

sheffield.gov.uk

30%
Change competitor

sefton.gov.uk

28%

wiltshire.gov.uk

28%
Change competitor

stockport.gov.uk

25%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric sefton.gov.uk sheffield.gov.uk stockport.gov.uk southoxon.gov.uk wiltshire.gov.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x 7197 x x x
Instagram following (account is following) x 672 x x x
Youtube subscribers x x 340 x 988
Youtube comments x x x x x
Youtube videos x x 202 x 312

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric sefton.gov.uk sheffield.gov.uk stockport.gov.uk southoxon.gov.uk wiltshire.gov.uk
Number of Referring Backlinks (Content Popularity) (day) 1,452,832 3,365,778 1,360,909 263,342 10,403,175
Number of Referring Domains (Content Popularity) (day) 1,899 4,329 2,856 940 4,415
Number of URLs found in the index (day) 264,865 221,300 1,150,711 127,506 345,627
Number of IPs that refer to domain (day) 1,201 3,050 1,896 804 2,997
Number of subnets that refer to domain (day) 980 2,340 1,512 640 2,184
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 13 46 22 10 44
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 84 25,293 95 28 653
Number of governmental and .gov - related domains that refer to domain (day) 23 31 35 38 81
Number of government and .gov - related external backlinks that link to domain (day) 1,240 3,301 2,251 4,623 179,795
The exact number of educational domains that refer to domain (day) 1 3 1 x 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2 4 1 x 6
The exact number of government domains that refer to domain (day) x 1 x x 1
The exact number of government links that refer to domain (day) x 220 x x 1
Average number of outgoing links to unique domains for that domain (day) 12 0 5 0 1
The number of outgoing links for this domain (day) 15 0 5 0 1
Average number of internal links for domain (day) 80 24 61 10 33
Link Strength of Referring Domains (Content Popularity) (day) 41 45 46 40 49
Authority of Referring Domains (Content Popularity) (day) 48 50 53 46 56
TrustMetric value for domain (day) - Majestic metric 48 50 53 46 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Sefton Home
Desktop speed score 43
Mobile speed score 24
Mobile usability score 99
Number of all page resources 103
Number of static page resources 71
Number of JS page resources 42
Number of styles (CSS) page resources 18
Total request weight 13 kb
HTML response weight 143 kb
CSS response weight 349 kb
Images response weight 2650 kb
JS response weight 2244 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://mysefton.co.uk/wp-content/uploads/2017/08/IMG_3202.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Screen-Shot-2017-08-06-at-18.22.50.png
Cache (mobile) by setting expiry date for
http://mysefton.co.uk/wp-content/uploads/2017/08/IMG_3202.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Screen-Shot-2017-08-06-at-18.22.50.png
Speed up server response time
Response time in 0.91 seconds
Minify your CSS files (desktop)
https://sefton.gov.uk/css/styles.css?v=20160112 - 1.3KiB (19%)
https://sefton.gov.uk/css/fullcalendar.css - 1.2KiB (40%)
https://sefton.gov.uk/css/navigation.css - 622B (19%)
Minify your CSS files (mobile)
https://sefton.gov.uk/css/styles.css?v=20160112 - 1.3KiB (19%)
https://sefton.gov.uk/css/fullcalendar.css - 1.2KiB (40%)
https://sefton.gov.uk/css/navigation.css - 622B (19%)
Minify HTML files (desktop)
https://sefton.gov.uk/ - 2.1KiB (19%)
https://sefton.gov.uk/? - 2.1KiB (19%)
https://ads.counciladvertising.net/frame/seftonc/leaderboard/public?vp=1024 - 1.4KiB (28%)
Minify HTML files (mobile)
https://sefton.gov.uk/ - 2.1KiB (19%)
https://sefton.gov.uk/? - 2.1KiB (19%)
https://ads.counciladvertising.net/frame/seftonc/leaderboard/public?vp=412 - 1.4KiB (28%)
Minify JavaScript files (desktop)
https://sefton.gov.uk/scripts/jquery-1.10.1.js - 39.2KiB (50%)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.10.3/jquery-ui.js - 37.2KiB (36%)
https://sefton.gov.uk/scripts/galleria/galleria-1.3.6.js - 20.9KiB (45%)
Minify JavaScript files (mobile)
https://sefton.gov.uk/scripts/jquery-1.10.1.js - 39.2KiB (50%)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.10.3/jquery-ui.js - 37.2KiB (36%)
https://sefton.gov.uk/scripts/galleria/galleria-1.3.6.js - 20.9KiB (45%)
Optimize image files (desktop)
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg - 272.5KiB (77%)
https://sefton.gov.uk/ImageGen.ashx?image=/media/1265225/swim_pilot_carousel.jpg - 205.9KiB (78%)
https://sefton.gov.uk/ImageGen.ashx?image=/media/1269204/Childcare_Carousel.jpg - 119.5KiB (73%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1023.
  • The competing domain sheffield.gov.uk has achieved a score of 1101

Content

  • 156 Words / phrases were found at competitor "stockport.gov.uk".
  • The term wiltshire only occurs on the wiltshire.gov.uk website and not on the website of the main domain.
  • The competitor southoxon.gov.uk has achieved a value of 38 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor southoxon.gov.uk has achieved a value of 4623 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor southoxon.gov.uk has reached a value of 0 for the metric: "Average number of outgoing links to different domains".

Social media

  • A link to Youtube was found on the domain stockport.gov.uk.
  • A link to Twitter was found on the main domain.
  • 20% of this group of domains has a Google+ account.
  • The number of Twitter fans belonging to the competitor sheffield.gov.uk tweet account is 105433 (since the last update).
  • The competitor stockport.gov.uk has created 171 youtube videos.

Seo

  • The competitors (wiltshire.gov.uk) best performing keyword is crèche and it was found on the position 13
  • The average position in the search engine rankings for the website southoxon.gov.uk is 68.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The domain stockport.gov.uk has the best search engine rankings average position.
  • On average, the competitors get at least 3248 visitors per month from the search engine.

Server

  • The main domain size of the website should reach 119,000 pages.
  • AJavascript on the competitor sheffield.gov.uk hold 22% of all data transfers.
  • The total amount of the website requests on competitor sheffield.gov.uk was calculated at 8 kb.
  • The mobile version of the competitor sheffield.gov.uk achieved 34 points for the server response and website loading times in the Google Insights test.
  • The version for smartphones and tablets of the competitor sheffield.gov.uk has achieved 99 points for user-experience (how user-friendly a website is).