Mini Content Marketing comparison of websites for servicenow.com
uipath.com
redhat.com
servicenow.com
outsystems.com
microfocus.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | servicenow.com | outsystems.com | redhat.com | microfocus.com | uipath.com | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | 21459546 |
Youtube subscribers | x | x | x | x | 58500 | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | 1576 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | servicenow.com | outsystems.com | redhat.com | microfocus.com | uipath.com |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 730,381 | 699,462 | 149,475,010 | 20,032,296 | 108,619 |
Number of Referring Domains (Content Popularity) (day) | 7,224 | 4,543 | 143,090 | 25,237 | 2,874 |
Number of URLs found in the index (day) | 340,480 | 431,919 | 4,676,102 | 2,322,485 | 66,203 |
Number of IPs that refer to domain (day) | 5,564 | 3,615 | 89,074 | 19,386 | 2,508 |
Number of subnets that refer to domain (day) | 4,338 | 2,903 | 55,622 | 14,662 | 2,063 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 62 | 30 | 1,214 | 430 | 7 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 314 | 104 | 74,602 | 6,929 | 12 |
Number of governmental and .gov - related domains that refer to domain (day) | 14 | 8 | 172 | 56 | 2 |
Number of government and .gov - related external backlinks that link to domain (day) | 59 | 265,887 | 306,064 | 412 | 5 |
The exact number of educational domains that refer to domain (day) | 50 | 8 | 520 | 236 | 3 |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 237 | 13 | 28,994 | 1,000 | 6 |
The exact number of government domains that refer to domain (day) | 9 | 1 | 32 | 15 | x |
The exact number of government links that refer to domain (day) | 21 | 32 | 22,005 | 184 | x |
Average number of outgoing links to unique domains for that domain (day) | 3 | 3 | 2 | 2 | 1 |
The number of outgoing links for this domain (day) | 4 | 3 | 3 | 4 | 2 |
Average number of internal links for domain (day) | 18 | 38 | 43 | 43 | 17 |
Link Strength of Referring Domains (Content Popularity) (day) | 52 | 48 | 75 | 70 | 44 |
Authority of Referring Domains (Content Popularity) (day) | 31 | 25 | 85 | 83 | 26 |
TrustMetric value for domain (day) - Majestic metric | 31 | 25 | 85 | 83 | 26 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title ServiceNow | Work at Lightspeed |
|
Desktop speed score | 52 |
---|---|
Mobile speed score | 38 |
Mobile usability score | 99 |
Number of all page resources | 174 |
Number of static page resources | 88 |
Number of JS page resources | 57 |
Number of styles (CSS) page resources | 7 |
Total request weight | 29 kb |
HTML response weight | 280 kb |
CSS response weight | 2483 kb |
Images response weight | 2061 kb |
JS response weight | 3161 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for https://4.tl813.com/tl813.js
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/s-code-contents-e550b129cedeb9bc120029a6252ae015dbc7b61d.js
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/satelliteLib-c41330e93f48feef745e6ecb4b425db9d5da2dea.js
|
Cache (mobile) by setting expiry date for https://4.tl813.com/tl813.js
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/s-code-contents-e550b129cedeb9bc120029a6252ae015dbc7b61d.js
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/satelliteLib-c41330e93f48feef745e6ecb4b425db9d5da2dea.js
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Minify your CSS files (desktop) https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
|
Minify your CSS files (mobile) https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
https://scripts.demandbase.com/stylesheet.v2.css - 971B (26%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
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Minify HTML files (desktop) https://www.servicenow.com/ - 9.6KiB (37%)
https://www.servicenow.com/etc/designs/html/contact-us-flyout.html - 4.2KiB (24%)
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Minify HTML files (mobile) https://www.servicenow.com/ - 9.6KiB (37%)
https://www.servicenow.com/etc/designs/html/contact-us-flyout.html - 4.2KiB (24%)
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Minify JavaScript files (desktop) https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/scripts/satellite-594abeab64746d6e69000a4a.js - 5KiB (95%)
https://img.en25.com/Web/ServiceNowDotCom/%7Bd9c06846-ab7a-4fd0-85af-fd29fa2e67a5%7D__prePop_firstparty_tracking_Script_WEB_Nov042016.js?_=1499894406554 - 5KiB (86%)
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/scripts/satellite-56ab3ccb64746d77bb001549.js - 2.9KiB (45%)
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Minify JavaScript files (mobile) https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/scripts/satellite-594abeab64746d6e69000a4a.js - 5KiB (95%)
https://img.en25.com/Web/ServiceNowDotCom/%7Bd9c06846-ab7a-4fd0-85af-fd29fa2e67a5%7D__prePop_firstparty_tracking_Script_WEB_Nov042016.js?_=1499894419648 - 5KiB (86%)
https://assets.adobedtm.com/43c21e31f00ba1c49c16c9c6a5acf67ef1e8dfa8/scripts/satellite-56ab3ccb64746d77bb001549.js - 2.9KiB (45%)
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Optimize image files (desktop) https://www.servicenow.com/content/dam/servicenow/images/home-asset/images/mage-promo.jpg - 98.6KiB (75%)
https://www.servicenow.com/content/dam/servicenow/images/home-asset/update_v1/images/SN_Home_1920_ProductFeature4.png.imgo.png - 31.8KiB (24%)
https://www.servicenow.com/content/dam/servicenow/images/home-asset/update_v1/images/manage-cloud-sprawl.png - 30.9KiB (42%)
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Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 663.
- The competing domain redhat.com has achieved a score of 1108
Content
- The word or combination of words with the worst "Count on Page" result is certification training (based first 10 subpages of the domain under investigation).
- We think there is a blog section on the competitors website "redhat.com".
- Competitor uipath.com has reached a value of 2874 for the metric: "Number of referring domains (daily value)".
- Competitor uipath.com has achieved a value of 5 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor uipath.com has achieved a value of 26 for the metric: "Trust metric - Majestic metric".
Social media
- The domain uipath.com has a YouTube account.
- The main domain category on Facebook is "Internet Company".
- 20% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor outsystems.com tweet account is 23945 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 20232 (since the last update).
Seo
- The search engine rankings update for the main domain took place on 2020-01-17.
- Of all the URLs found in the domain outsystems.com, "https://www.outsystems.com/forge/" is the most frequently found URL in the search results.
- The competitors (uipath.com) best performing keyword is automations and it was found on the position 7
- The competitor outsystems.com should get at least 840 visitors from the search engine per month.
- The domain redhat.com has the best search engine rankings average position.
Server
- The main domain website could compress the JS file https://img.en25.com/Web/ServiceNowDotCom/%7Bd9c06846-ab7a-4fd0-85af-fd29fa2e67a5%7D__prePop_firstparty_tracking_Script_WEB_Nov042016.js?_=1499894406554 and save 5KiB kb (86%).
- Graphic files (on the homepage of the main domain) have a size of 2061 kb.
- The server of the competitor outsystems.com responded within0.29 seconds.
- The CSS file on the competitor microfocus.com https://use.typekit.net/bhh2iya.css could be compressed to save 36% - 319B kb.
- The version for smartphones and tablets of the competitor outsystems.com has achieved 98 points for user-experience (how user-friendly a website is).