Mini
Content Marketing comparison of websites for shein.com
shein.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | shein.com | |
|---|---|---|
Facebook
|
Facebook fans | x |
Twitter
|
Tweets | x |
| Twitter followers | x | |
| Twitter following (account is following) | x | |
| Twitter likes | x | |
Instagram
|
Instagram posts | x |
| Instagram followers | x | |
| Instagram following (account is following) | x | |
Youtube
|
Youtube views | 3156108 |
| Youtube subscribers | 675000 | |
| Youtube comments | x | |
| Youtube videos | 359 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | shein.com |
|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,378,304 |
| Number of Referring Domains (Content Popularity) (day) | 16,376 |
| Number of URLs found in the index (day) | 1,218,906 |
| Number of IPs that refer to domain (day) | 8,207 |
| Number of subnets that refer to domain (day) | 4,992 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 6 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 14 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 |
| The exact number of educational domains that refer to domain (day) | 5 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 7 |
| The exact number of government domains that refer to domain (day) | x |
| The exact number of government links that refer to domain (day) | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 |
| The number of outgoing links for this domain (day) | 4 |
| Average number of internal links for domain (day) | 154 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 21 |
| TrustMetric value for domain (day) - Majestic metric | 21 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title SHEIN Fashion for Women - Buy The Latest Trends |
|
| Desktop speed score | 75 |
|---|---|
| Mobile speed score | 50 |
| Mobile usability score | 99 |
| Number of all page resources | 168 |
| Number of static page resources | 105 |
| Number of JS page resources | 76 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 27 kb |
| HTML response weight | 643 kb |
| CSS response weight | 313 kb |
| Images response weight | 1871 kb |
| JS response weight | 3441 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://cdn.optimizely.com/js/9514811012.js
https://c.go-mpulse.net/api/config.json?key=VMBF3-YXFRF-WVKWJ-2HWE7-EWBA7&d=www.shein.com&t=5179720&v=1.602.0&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,LOGN&acao=
https://cjs.ptengine.com/79a25132.js
|
|
Cache (mobile) by setting expiry date for https://img.ltwebstatic.com/origin/images2_pi/2018/12/21/15453766023912494354_im_405x552.jpg
https://img.ltwebstatic.com/origin/images2_pi/2019/01/18/15478033413625031433_im_405x552.jpg
https://img.ltwebstatic.com/images/pi/201801/86/15161530843534813924_thumbnail_405x552.jpg
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify your CSS files (desktop) https://sheinsz.ltwebstatic.com/she_dist/theme/www/www-a6b3f1acf9.css - 195B (32%)
|
|
Minify HTML files (desktop) https://www.shein.com/ - 13KiB (15%)
|
|
Minify HTML files (mobile) https://m.shein.com/?ref=www&rep=dir&ret=m - 13.4KiB (18%)
|
|
Minify JavaScript files (desktop) https://api-shein.shein.com/social_wear/label_list_pc?callback=jQuery1124014881141134537756_1553915998426&language=en&label_type=1&_=1553915998427 - 5.3KiB (31%)
https://api-shein.shein.com/social_wear/wear_list_pc?ps=10&callback=jQuery1124014881141134537756_1553915998424&language=en&_=1553915998425 - 5.3KiB (35%)
https://recommender.scarabresearch.com/js/14AEFABFF6C30DEA/scarab-v2.js - 2.4KiB (11%)
|
|
Minify JavaScript files (mobile) https://sheinm.ltwebstatic.com/dist/js/common-6d6f15b6d7.js - 2.9KiB (17%)
https://recommender.scarabresearch.com/js/14AEFABFF6C30DEA/scarab-v2.js - 2.4KiB (11%)
https://sheinm.ltwebstatic.com/dist/js/sdk_analysis-8d723aea58.js - 2KiB (18%)
|
|
Optimize image files (desktop) https://sheinsz.ltwebstatic.com/she_dist/images/robot_logo-8f04d63f87.png - 2.2KiB (34%)
https://sheinsz.ltwebstatic.com/she_dist/images/bg-grey.png - 912B (51%)
https://shein.ltwebstatic.com/advertise/shein/www/li1.png - 876B (86%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 3420.
Content
- The word or combination of words with the worst "Count on Page" result is netherlands netherlands (based first 10 subpages of the domain under investigation).
- 200 words or phrases (two word combinations) were found on the main domain.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "200:200".
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 14 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 7 .
Social media
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- 100% of this group of domains has a Youtube account.
- The number of instagram posts on the main domain is 12981 (since the last update).
- The main domain is being followed by 52200 subscribers (since the last update)
Seo
- The URL https://www.shein.com/Beachwear-c-2039.html is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2019-12-21.
- The best position ever found for the main domain was 82 and it was found the keyword :keyword.
- The average position in the search engine rankings for the main domain is 56.
- The number of visitors from the search engine to the main domain is 0 per month.
Server
- The CSS file on the main domain https://sheinsz.ltwebstatic.com/she_dist/theme/www/www-a6b3f1acf9.css could be compressed to save 32% - 195B kb.
- The main domain website could compress the JS file https://connect.facebook.net/en_US/sdk.js and save 671B kb (39%).
- It would be an advantage to compress the image at the main domain: https://sheinsz.ltwebstatic.com/she_dist/images/robot_dialogue-0484913a6c.png in order to 213B kb.
- The total amount of the website requests on the main domain was calculated at 27 kb.
- The entire CSS files of the main domain homepage weighs 313 kb.