Mini
Content Marketing comparison of websites for shop.bmw.com
soliver.de
zuendstoff-clothing.de
shop.bmw.de
shop.bmw.com
bmw-dielsdorf-shop.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | shop.bmw.com | bmw-dielsdorf-shop.ch | soliver.de | zuendstoff-clothing.de | shop.bmw.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | shop.bmw.com | bmw-dielsdorf-shop.ch | soliver.de | zuendstoff-clothing.de | shop.bmw.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 60,549 | 455 | 111,317 | 17,469 | 526,378 |
| Number of Referring Domains (Content Popularity) (day) | 503 | 19 | 3,334 | 346 | 489 |
| Number of URLs found in the index (day) | 8,130 | 26,087 | 82,313 | 35,004 | 46,341 |
| Number of IPs that refer to domain (day) | 412 | 19 | 2,267 | 318 | 163 |
| Number of subnets that refer to domain (day) | 379 | 17 | 1,693 | 273 | 136 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 0 | 2 | 2 |
| The number of outgoing links for this domain (day) | 0 | 0 | 1 | 3 | 2 |
| Average number of internal links for domain (day) | 1 | 88 | 38 | 144 | 63 |
| Link Strength of Referring Domains (Content Popularity) (day) | 30 | 19 | 46 | 24 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 25 | 8 | 58 | 26 | 29 |
| TrustMetric value for domain (day) - Majestic metric | 25 | 8 | 58 | 26 | 29 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Wartungsseite |
|
| Desktop speed score | 75 |
|---|---|
| Mobile speed score | 71 |
| Mobile usability score | 59 |
| Number of all page resources | 9 |
| Number of static page resources | 7 |
| Number of JS page resources | 1 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 1 kb |
| HTML response weight | 4 kb |
| CSS response weight | 3 kb |
| Images response weight | 296 kb |
| JS response weight | 71 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/css/styles.css
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/bmw_id.png
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/de_active.png
|
|
Cache (mobile) by setting expiry date for http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/css/styles.css
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/bmw_id.png
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/de_active.png
|
|
Minify your CSS files (desktop) http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/css/styles.css - 629B (24%)
|
|
Minify your CSS files (mobile) http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/css/styles.css - 629B (24%)
|
|
Minify HTML files (desktop) http://shop.bmw.com/waroot/shop.bmw.com/maintenance/index.html - 862B (25%)
|
|
Minify HTML files (mobile) http://shop.bmw.com/waroot/shop.bmw.com/maintenance/index.html - 862B (25%)
|
|
Optimize image files (desktop) http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/wartungseite-bmw.jpg - 199.2KiB (70%)
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/gradient.png - 2.5KiB (87%)
http://shop.bmw.com/waroot/shop.bmw.com/maintenance/_common/img/de_active.png - 711B (49%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 892.
- The competing domain zuendstoff-clothing.de has achieved a score of 1085
Content
- The competitor "soliver.de" enables visitors to subscribe to their newsletter list.
- Competitor shop.bmw.de has reached a value of 46341 for the metric: "Number of URLs found in the index (daily value)".
- The competitor zuendstoff-clothing.de has achieved a value of 318 for the metric: "Number of referring domains from different IPs (daily value)".
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 379 .
- The value achieved for the metric: "Link power of the referring domains" is 30 .
Social media
- The domain zuendstoff-clothing.de was defined as category: Clothing Store on Facebook.
- A link to Twitter was found on the main domain.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL http://www.bmw-dielsdorf-shop.ch/bmw/bekleidung.html is the most frequent url in our search engine rankings, which belongs to the competitor bmw-dielsdorf-shop.ch
- The average position in the search engine rankings for the website bmw-dielsdorf-shop.ch is 68.
- The competitor shop.bmw.de should get at least 555 visitors from the search engine per month.
- The domain soliver.de has the best search engine rankings average position.
- The competing websites have an average search engine position of 63722 in our rankings.
Server
- The CSS of the competitor soliver.de website accounts for9% of all data transfers.
- The CSS file on the competitor bmw-dielsdorf-shop.ch http://www.bmw-dielsdorf-shop.ch/media/css/776f3cd12ffaa7bc7241af8c6dede487.css could be compressed to save 18% - 6.3KiB kb.
- On the homepage, belonging to soliver.de 7 CSS files can be identified.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 862B kb each time the page is loaded.
- The HTML script of the main domain weighs 71 kb.