Mini
Content Marketing comparison of websites for shop.goop.com
dictionary.com
shop.goop.com
cultbeauty.co.uk
sephora.com.au
glossier.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | shop.goop.com | dictionary.com | sephora.com.au | cultbeauty.co.uk | glossier.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | 5001 | x |
| Instagram followers | x | x | x | 1215639 | x | |
| Instagram following (account is following) | x | x | x | 1675 | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | shop.goop.com | dictionary.com | sephora.com.au | cultbeauty.co.uk | glossier.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 22,985,748 | 66,873 | 200,331 | 605,417 |
| Number of Referring Domains (Content Popularity) (day) | x | 109,804 | 1,543 | 6,748 | 8,793 |
| Number of URLs found in the index (day) | x | 1,619,956 | 14,120 | 35,706 | 6,101 |
| Number of IPs that refer to domain (day) | x | 71,011 | 1,073 | 4,222 | 5,682 |
| Number of subnets that refer to domain (day) | x | 38,276 | 857 | 2,897 | 3,954 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 1,816 | 1 | 2 | 4 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 428,699 | 3 | 50 | 81 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 158 | 1 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 571 | 1 | x | 1 |
| The exact number of educational domains that refer to domain (day) | x | 978 | x | x | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 24,673 | x | x | 6 |
| The exact number of government domains that refer to domain (day) | x | 89 | x | x | x |
| The exact number of government links that refer to domain (day) | x | 370 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | x | 1 | 0 | 13 | 2 |
| The number of outgoing links for this domain (day) | x | 2 | 1 | 18 | 3 |
| Average number of internal links for domain (day) | x | 36 | 4 | 196 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 78 | 35 | 53 | 50 |
| Authority of Referring Domains (Content Popularity) (day) | x | 67 | 13 | 52 | 27 |
| TrustMetric value for domain (day) - Majestic metric | x | 67 | 13 | 52 | 27 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Goop Shop: Clothing, Shoes, Beauty, Cosmetics & Home |
|
| Desktop speed score | 45 |
|---|---|
| Mobile speed score | 39 |
| Mobile usability score | 99 |
| Number of all page resources | 106 |
| Number of static page resources | 55 |
| Number of JS page resources | 42 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 21 kb |
| HTML response weight | 329 kb |
| CSS response weight | 273 kb |
| Images response weight | 1681 kb |
| JS response weight | 3572 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://shop.goop.com/
https://shop.goop.com/
https://shop.goop.com/shop
|
|
Cache (desktop) by setting expiry date for https://api.rollbar.com/api/1/item/
https://api.segment.io/v1/t
https://d3c3cq33003psk.cloudfront.net/opentag-159089-goopproduction.js
|
|
Cache (mobile) by setting expiry date for https://api.rollbar.com/api/1/item/
https://api.segment.io/v1/t
https://d3c3cq33003psk.cloudfront.net/opentag-159089-goopproduction.js
|
|
Optimize image files (desktop) https://d2adyl8yz1ff2n.cloudfront.net/spree/photos/attachments/000/000/311/normal/open-uri20170710-15736-1xi68d1?1499696429 - 145.7KiB (53%)
https://d2adyl8yz1ff2n.cloudfront.net/spree/photos/attachments/000/000/197/original/open-uri20170417-16790-1n4ecw5?1492468882 - 127.7KiB (51%)
https://cdn.filestackcontent.com/9zPXnaglQhufrfCUrmlt - 119.7KiB (55%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 786.
- The competing domain glossier.com has achieved a score of 499
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is skin (based on first 10 subpages of examined domain).
- The main domain enables visitors to subscribe to their newsletter list.
- The term goop only appears on this website and not on the websites of the competition.
- The competitor dictionary.com has achieved a value of 158 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The competitor dictionary.com has achieved a value of 78 for the metric: "Link power of the referring domains".
Social media
- The number of Twitter fans belonging to the competitor dictionary.com tweet account is 393735 (since the last update).
- The number of Twitter Following for the competitor dictionary.com tweet account is 187 (since the last update).
- The number of instagram posts on the competitor dictionary.com instagram account is 3501 (since the last update).
- The number of Instagram Following for the competitor glossier.com instagram account is 3559 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 519376 (since the last update).
Seo
- The URL https://shop.goop.com/shop/collection/clothing is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 62.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- From this group of websites, the domain dictionary.com has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 7764893 in our rankings.
Server
- The number of static elements on the sephora.com.au page is 76.
- The number of Javascript resources (on the homepage of the competitor dictionary.com) is 61 .
- The CSS of the main domain website accounts for5% of all data transfers.
- It would be an advantage to compress the image at the main domain: https://d2adyl8yz1ff2n.cloudfront.net/spree/photos/attachments/000/000/197/original/open-uri20170417-16790-1n4ecw5?1492468882 in order to 127.7KiB kb.
- The entire CSS files of the main domain homepage weighs 273 kb.