Mini
Content Marketing comparison of websites for shop.lululemon.com
zumiez.com
shop.lululemon.com
fabletics.com
lululemon.com.au
mackweldon.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | shop.lululemon.com | zumiez.com | mackweldon.com | lululemon.com.au | fabletics.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 23298719 |
| Youtube subscribers | x | x | x | x | 77500 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 462 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | shop.lululemon.com | zumiez.com | mackweldon.com | lululemon.com.au | fabletics.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,416,083 | 437,503 | 52,457 | 29,073 | 2,346,626 |
| Number of Referring Domains (Content Popularity) (day) | 13,681 | 6,364 | 1,330 | 1,218 | 4,221 |
| Number of URLs found in the index (day) | 66,504 | 21,822,994 | 6,141 | 6,746,472 | 442,178 |
| Number of IPs that refer to domain (day) | 8,448 | 4,743 | 908 | 728 | 3,184 |
| Number of subnets that refer to domain (day) | 5,870 | 3,289 | 805 | 628 | 2,353 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 27 | 12 | 2 | 2 | 3 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 73 | 31 | 3 | 2 | 15 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 6 | x | 3 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 1 | 31 | x | 7 | x |
| The exact number of educational domains that refer to domain (day) | 27 | 11 | 2 | x | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 73 | 30 | 3 | x | 15 |
| The exact number of government domains that refer to domain (day) | x | 6 | x | x | x |
| The exact number of government links that refer to domain (day) | x | 31 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 1 | 3 | 5 | 10 |
| The number of outgoing links for this domain (day) | 4 | 1 | 3 | 7 | 12 |
| Average number of internal links for domain (day) | 56 | 87 | 30 | 106 | 52 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 47 | 41 | 35 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 45 | 59 | 20 | 23 | 20 |
| TrustMetric value for domain (day) - Majestic metric | 45 | 59 | 20 | 23 | 20 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Yoga clothes + running gear | lululemon athletica |
|
| Desktop speed score | 60 |
|---|---|
| Mobile speed score | 35 |
| Mobile usability score | 99 |
| Number of all page resources | 165 |
| Number of static page resources | 71 |
| Number of JS page resources | 49 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 31 kb |
| HTML response weight | 174 kb |
| CSS response weight | 303 kb |
| Images response weight | 862 kb |
| JS response weight | 1558 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/mbox-contents-83661429eb95395c39d26123385cc759c2f76a2f.js
http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/s-code-contents-d53f0fc910c0656d06d11362b200343402c651ca.js
http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/satelliteLib-bbf9e307d04ace462a8700b5392e690ee8980069.js
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Cache (mobile) by setting expiry date for http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/mbox-contents-83661429eb95395c39d26123385cc759c2f76a2f.js
http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/s-code-contents-d53f0fc910c0656d06d11362b200343402c651ca.js
http://assets.adobedtm.com/845de3dd5190cee4844ff9606697dac660c2e9ae/satelliteLib-bbf9e307d04ace462a8700b5392e690ee8980069.js
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Speed up server response time
Response time in 0.65 seconds
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Optimize image files (desktop) https://images.lululemon.com/is/image/lululemon/gbl_jul17_w_revealtight_hero_homepage_newforwomen?$gsr_homehero_2x1_lg$ - 41.4KiB (22%)
https://images.lululemon.com/is/image/lululemon/gbl_jul17_w_revealtight_4up_training?$gsr_fourup_lg$ - 23.5KiB (22%)
https://images.lululemon.com/is/image/lululemon/gbl_jul17_w_revealtight_2up_tops?$gsr_twoup_lg$ - 20.5KiB (30%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2045.
- The competing domain mackweldon.com has achieved a score of 828
Content
- The most common term on the website is store
- We think there is a blog section on the competitors website "mackweldon.com".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 66504.
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 73 .
- The competitor zumiez.com has achieved a value of 437503 for the metric: "Number of incoming backlinks (daily value)".
Social media
- A link to Instagram was found on the competitors website zumiez.com.
- 100% of this group of domains has a Facebook account.
- 20% of this group of domains has a Youtube account.
- The competitor fabletics.com has created 201 youtube videos.
- Number of Instagram followers, which belong to the competitor zumiez.com has been 1253991 since the last check.
Seo
- The main domain has a number of expected visitor coming from the search engine of 11163 per month (traffic).
- The URL https://www.fabletics.com/fabric-guide is the most frequent url in our search engine rankings, which belongs to the competitor fabletics.com
- This free report has been updated for the competitor zumiez.com on 2020-02-09.
- The competitor mackweldon.com should get at least 102 visitors from the search engine per month.
- From this group of websites, the domain zumiez.com has the best average position among in search engine rankings.
Server
- The number of Javascript resources (on the homepage of the main domain) is 49 .
- On the homepage of the main domain 2 CSS files can be identified.
- The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
- AJavascript on the competitor zumiez.com hold 40% of all data transfers.
- Graphic files (on the homepage of the competitor zumiez.com) have a size of 2038 kb.