Mini
Content Marketing comparison of websites for si.com
espn.com
thebalance.com
history.com
sportingnews.com
si.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | si.com | history.com | thebalance.com | espn.com | sportingnews.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | si.com | history.com | thebalance.com | espn.com | sportingnews.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 10,856,750 | 4,690,057 | 7,881,367 | 145,755,804 | 10,961,524 |
| Number of Referring Domains (Content Popularity) (day) | 58,173 | 99,925 | 68,489 | 104,424 | 32,734 |
| Number of URLs found in the index (day) | 1,879,692 | 288,880 | 58,023 | 5,092,081 | 1,038,995 |
| Number of IPs that refer to domain (day) | 37,008 | 61,619 | 44,016 | 64,718 | 22,107 |
| Number of subnets that refer to domain (day) | 21,462 | 33,464 | 24,899 | 35,388 | 14,730 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 445 | 1,413 | 762 | 954 | 309 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6,624 | 20,198 | 6,248 | 22,362 | 1,334 |
| Number of governmental and .gov - related domains that refer to domain (day) | 31 | 159 | 61 | 67 | 13 |
| Number of government and .gov - related external backlinks that link to domain (day) | 83 | 1,187 | 162 | 356 | 22 |
| The exact number of educational domains that refer to domain (day) | 405 | 1,136 | 610 | 765 | 243 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 6,387 | 17,059 | 4,278 | 19,207 | 1,105 |
| The exact number of government domains that refer to domain (day) | 27 | 130 | 47 | 43 | 9 |
| The exact number of government links that refer to domain (day) | 79 | 1,050 | 129 | 257 | 16 |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 6 | 4 | 7 | 3 |
| The number of outgoing links for this domain (day) | 23 | 12 | 4 | 10 | 9 |
| Average number of internal links for domain (day) | 34 | 40 | 14 | 69 | 35 |
| Link Strength of Referring Domains (Content Popularity) (day) | 70 | 66 | 63 | 90 | 68 |
| Authority of Referring Domains (Content Popularity) (day) | 54 | 75 | 61 | 77 | 69 |
| TrustMetric value for domain (day) - Majestic metric | 54 | 75 | 61 | 77 | 69 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Sports News, Scores and Highlights from Sports Illustrated | SI.com |
|
| Desktop speed score | 1 |
|---|---|
| Mobile speed score | 28 |
| Mobile usability score | 97 |
| Number of all page resources | 239 |
| Number of static page resources | 171 |
| Number of JS page resources | 98 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 43 kb |
| HTML response weight | 422 kb |
| CSS response weight | 744 kb |
| Images response weight | 7030 kb |
| JS response weight | 3396 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://si.com/
https://si.com/
https://www.si.com/
|
|
Cache (desktop) by setting expiry date for https://ac.realvu.net/realvu_boost.js
https://api.segment.io/v1/p
https://c.betrad.com/geo/c.js
|
|
Cache (mobile) by setting expiry date for https://ac.realvu.net/realvu_boost.js
https://api.segment.io/v1/p
https://c.betrad.com/geo/c.js
|
|
Speed up server response time
Response time in 0.37 seconds
|
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Minify JavaScript files (desktop) https://gwiqcdn.globalwebindex.net/gwiq/gwiq.js - 3.7KiB (27%)
|
|
Minify JavaScript files (mobile) https://gwiqcdn.globalwebindex.net/gwiq/gwiq.js - 3.7KiB (27%)
|
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Optimize image files (desktop) https://cdn-s3.si.com/s3fs-public/styles/marquee_large_2x/public/2017/07/10/tom-brady-ceremonial-pitch-650-362.png?itok=FIAPpllX - 467.2KiB (87%)
https://cdn-s3.si.com/s3fs-public/styles/marquee_large_2x/public/2017/06/28/2157889318001_4584318079001_tyson-holyfield-fighting.jpg?itok=rCsTKzcF - 245.9KiB (96%)
https://cdn-s3.si.com/s3fs-public/2015/09/01/mitch_goldich_400x400.png - 227.7KiB (95%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 480.
- The competing domain espn.com has achieved a score of 3038
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is earnest money (based first 10 subpages of the domain under investigation).
- The term season only appears on one competitor's website - thebalance.com.
- The competitor espn.com has achieved a value of 35388 for the metric: "Number of referring domains from different IP C blocks".
- The competitor espn.com has reached a value of 7 for the metric: "Average number of outgoing links to different domains".
- The competitor espn.com has achieved a value of 77 for the metric: "Trust metric - Majestic metric".
Social media
- Facebook gives the category Media/News Company for the domain thebalance.com.
- 20% of this group of domains has a Google+ account.
- The number of instagram posts on the main domain is 15558 (since the last update).
- The number of Instagram Following for the main domain is 935 (since the last update).
- Number of Instagram followers, which belong to the competitor espn.com has been 15170540 since the last check.
Seo
- The URL https://www.history.com/topics is the most frequent url in our search engine rankings, which belongs to the competitor history.com
- The best position ever found for the competitor sportingnews.com was 7 and it was found the keyword :keyword.
- The competitor thebalance.com should get at least 1269692 visitors from the search engine per month.
- The URL https://www.si.com/vault/1964/08/03/608744/the-tennis-player-who-seeks-equipment-receives-personal-attention-from-ferons is the most common search engine result in our search engine rankings
- In the search engine rankings above, the average position of the main domain is: 60.
Server
- The competitor`s history.com size of the website should reach 40,100 pages.
- The desktop version of the website thebalance.com had 80 points scored at Google Insights.
- When the homepage of the main domain is loaded once, 239 objects are downloaded (files, JS scripts, etc.).
- The entire HTML files of the main domain homepage weighs 422 kb.
- The entire CSS files of the main domain homepage weighs 744 kb.