Mini
Content Marketing comparison of websites for sika.com
pwc.ch
sap.com
home.kpmg.com
sika.com
rwe.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | sika.com | pwc.ch | rwe.com | sap.com | home.kpmg.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 6999914 | 352167 | 2158309 | 49733208 | 38381618 |
| Youtube subscribers | 26900 | 1460 | 3780 | 110000 | 13800 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 473 | 393 | 389 | 1095 | 2969 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | sika.com | pwc.ch | rwe.com | sap.com | home.kpmg.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,972,694 | 296,439 | 3,579,681 | 27,859,654 | 4,940,303 |
| Number of Referring Domains (Content Popularity) (day) | 14,188 | 1,978 | 9,585 | 61,340 | 20,151 |
| Number of URLs found in the index (day) | 218,721 | 22,463 | 266,305 | 3,536,436 | 102,436 |
| Number of IPs that refer to domain (day) | 10,268 | 1,698 | 6,467 | 43,794 | 15,753 |
| Number of subnets that refer to domain (day) | 7,919 | 1,403 | 4,864 | 29,525 | 12,214 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 43 | 5 | 52 | 613 | 349 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 190 | 17 | 128 | 38,539 | 1,794 |
| Number of governmental and .gov - related domains that refer to domain (day) | 8 | 1 | 12 | 86 | 71 |
| Number of government and .gov - related external backlinks that link to domain (day) | 37 | 2 | 46 | 1,111 | 397 |
| The exact number of educational domains that refer to domain (day) | 11 | 5 | 17 | 288 | 169 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 22 | 17 | 55 | 3,635 | 885 |
| The exact number of government domains that refer to domain (day) | 4 | x | x | 23 | 18 |
| The exact number of government links that refer to domain (day) | 27 | x | x | 182 | 44 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 3 | 0 | 1 | 0 |
| The number of outgoing links for this domain (day) | 2 | 5 | 0 | 2 | 0 |
| Average number of internal links for domain (day) | 116 | 16 | 3 | 59 | 0 |
| Link Strength of Referring Domains (Content Popularity) (day) | 51 | 42 | 39 | 69 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 46 | 40 | 80 | 42 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 46 | 40 | 80 | 42 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Sika Group | Sika AG |
|
| Desktop speed score | 32 |
|---|---|
| Mobile speed score | 35 |
| Mobile usability score | 99 |
| Number of all page resources | 75 |
| Number of static page resources | 61 |
| Number of JS page resources | 11 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 10 kb |
| HTML response weight | 197 kb |
| CSS response weight | 284 kb |
| Images response weight | 2790 kb |
| JS response weight | 997 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://sika.com/
http://www.sika.com/
https://www.sika.com/
|
|
Cache (desktop) by setting expiry date for https://static.juicer.io/fonts/fontawesome-webfont.woff
https://www.sika.com/content/corp/main/_jcr_content/configOther/logo.img.png
https://www.sika.com/content/corp/main/en/_jcr_content/footerBox1/socialMediaBox/links/facebook/image.img.20.png
|
|
Cache (mobile) by setting expiry date for https://static.juicer.io/fonts/fontawesome-webfont.woff
https://www.sika.com/content/corp/main/en/_jcr_content/footerBox1/socialMediaBox/links/facebook/image.img.20.png
https://www.sika.com/content/corp/main/en/_jcr_content/footerBox1/socialMediaBox/links/google_plus/image.img.20.png
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify HTML files (desktop) https://www.sika.com/ - 49.6KiB (26%)
|
|
Minify HTML files (mobile) https://www.sika.com/ - 49.6KiB (26%)
|
|
Optimize image files (desktop) https://pbs.twimg.com/media/D-ZMB3aXkAUC_Kt.jpg - 191.4KiB (94%)
https://pbs.twimg.com/media/D-nje2hWwAAIVBZ.jpg - 172.2KiB (92%)
https://pbs.twimg.com/media/D-bcOkGWkAIJyQ_.jpg - 149.7KiB (93%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 818.
- The competing domain sap.com has achieved a score of 1288
Content
- 1891 Words / phrases were found at competitor "rwe.com".
- The competitor "sap.com" probably has a legal disclosure subpage.
- The word or combination of words with the worst "Count on Page" result is founded over (based first 10 subpages of the domain under investigation).
- Competitor pwc.ch has reached a value of 1978 for the metric: "Number of referring domains (daily value)".
- Competitor pwc.ch has achieved a value of 5 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- On Facebook the main domain was categorized as "Chemical Company".
- The main domain has a Twitter account.
- On Twitter, the main domain ha an activity of 9816 tweets.
- The number of Instagram Following for the main domain is 283 (since the last update).
- Number of Instagram followers, which belong to the competitor sap.com has been 138938 since the last check.
Seo
- The best position ever found for the competitor rwe.com was 24 and it was found the keyword :keyword.
- The competitor sap.com should get at least 289051 visitors from the search engine per month.
- The best position ever found for the main domain was 34 and it was found the keyword :keyword.
- The domain pwc.ch has the best search engine rankings average position.
- On average, the competitors get at least 788902 visitors per month from the search engine.
Server
- The CSS of the competitor sap.com website accounts for17% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the competitor rwe.com website to save 361B kb each time the page is loaded.
- The number of static elements on the sap.com page is 109.
- The entire HTML files of the competitor rwe.com homepage weighs 34 kb.
- The desktop version of the main domain received an Insights value of 3 for the performance.