Mini
Content Marketing comparison of websites for simpletire.com
michelinman.com
tiresplus.com
simpletire.com
goodyear.ca
michelin.ca
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | simpletire.com | michelinman.com | tiresplus.com | goodyear.ca | michelin.ca | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 4828330 | x | x | x | x |
| Youtube subscribers | 3430 | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 32 | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | simpletire.com | michelinman.com | tiresplus.com | goodyear.ca | michelin.ca |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 72,249 | 2,130,537 | 314,441 | 87,889 | 103,016 |
| Number of Referring Domains (Content Popularity) (day) | 1,250 | 9,254 | 1,519 | 1,429 | 1,500 |
| Number of URLs found in the index (day) | 247,168 | 185,168 | 189,214 | 273,640 | 146,438 |
| Number of IPs that refer to domain (day) | 788 | 6,551 | 998 | 912 | 1,006 |
| Number of subnets that refer to domain (day) | 686 | 3,598 | 873 | 787 | 897 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 3 | 22 | 4 | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 10 | 90 | 8 | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 7 | 1 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 11 | 1 | x | x |
| The exact number of educational domains that refer to domain (day) | 3 | 21 | 4 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 10 | 89 | 8 | x | x |
| The exact number of government domains that refer to domain (day) | x | 5 | 1 | x | x |
| The exact number of government links that refer to domain (day) | x | 8 | 1 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 2 | 1 | 7 | 5 |
| The number of outgoing links for this domain (day) | 3 | 3 | 1 | 11 | 5 |
| Average number of internal links for domain (day) | 79 | 17 | 37 | 33 | 22 |
| Link Strength of Referring Domains (Content Popularity) (day) | 37 | 45 | 43 | 34 | 37 |
| Authority of Referring Domains (Content Popularity) (day) | 20 | 37 | 50 | 42 | 49 |
| TrustMetric value for domain (day) - Majestic metric | 20 | 37 | 50 | 42 | 49 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title SimpleTire - Every Tire. Free Shipping. Fast Delivery. RISK-FREE GUARANTEE! |
|
| Desktop speed score | 76 |
|---|---|
| Mobile speed score | 62 |
| Mobile usability score | 96 |
| Number of all page resources | 169 |
| Number of static page resources | 118 |
| Number of JS page resources | 76 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 28 kb |
| HTML response weight | 367 kb |
| CSS response weight | 457 kb |
| Images response weight | 895 kb |
| JS response weight | 3877 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://js.adsrvr.org/up_loader.1.1.0.js
https://s3.amazonaws.com/simpletire/homepage_hero_region_images/high_res/15.jpg
https://s3.amazonaws.com/simpletire/homepage_hero_region_images/high_res/16.jpg
|
|
Cache (mobile) by setting expiry date for https://js.adsrvr.org/up_loader.1.1.0.js
https://s3.amazonaws.com/simpletire/homepage_hero_region_images/low_res/15.jpg
https://s3.amazonaws.com/simpletire/homepage_hero_region_images/low_res/16.jpg
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify JavaScript files (desktop) https://nsg.symantec.com/Web/Seal/gjs.aspx?SN=963158974 - 413B (24%)
https://simpletire.com/js/respond.min.js - 312B (13%)
|
|
Minify JavaScript files (mobile) https://nsg.symantec.com/Web/Seal/gjs.aspx?SN=963158974 - 413B (24%)
https://simpletire.com/js/respond.min.js - 312B (13%)
|
|
Optimize image files (desktop) https://simpletire.com/img/military-discount.jpg?v=d-848O9D7WY - 24.1KiB (50%)
https://dki3ho7vp1wav.cloudfront.net/60.png?v=d-848O9D7WY - 8.5KiB (81%)
https://dki3ho7vp1wav.cloudfront.net/55.png?v=d-848O9D7WY - 7.1KiB (57%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1686.
- The competing domain michelinman.com has achieved a score of 2273
Content
- The most common term on the website is tires
- The word or combination of words with the worst "Count on Page" result on the competitors website is policy terms (based first 10 subpages of the domain under investigation).
- The word or combination of words with the worst "Count on Page" result is speed rating (based first 10 subpages of the domain under investigation).
- The achieved value for the metric: "Average number of outbound links to different domains" is 3 .
- The value achieved for the metric: "Number of outgoing links" is 3 .
Social media
- A link to Youtube was found on the user domain.
- 80% of this group of domains has a Facebook account.
- 80% of this group of domains has a Twitter account.
- 20% of this group of domains has a Google+ account.
- The number of Facebook fans belonging to the main domain facebook account is 28492 (since the last update).
Seo
- The URL http://www.goodyear.ca/en-CA/tires/auto-tires is the most frequent url in our search engine rankings, which belongs to the competitor goodyear.ca
- This free report has been updated for the competitor michelin.ca on 2020-02-09.
- The competitor michelin.ca should get at least 0 visitors from the search engine per month.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The average number of visitors expected from the search engine for the competitors websites is 8291.
Server
- The CSS of the main domain website accounts for8% of all data transfers.
- It would be an advantage to compress the image at the main domain: https://simpletire.com/img/icons/shop.png?v=d-848O9D7WY in order to 1.4KiB kb.
- When the homepage of the main domain is loaded once, 169 objects are downloaded (files, JS scripts, etc.).
- Some links and buttons are too small and can cause problems for website visitors of the main domain.
- The mobile website of the main domain got a score of 62/100 points for the loading times.