Mini
Content Marketing comparison of websites for smartbear.com
microfocus.com
ca.com
smartbear.com
ansible.com
red-gate.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | smartbear.com | ca.com | red-gate.com | microfocus.com | ansible.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | smartbear.com | ca.com | red-gate.com | microfocus.com | ansible.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,420,949 | 3,034,139 | 4,537,521 | 20,032,296 | 1,512,783 |
| Number of Referring Domains (Content Popularity) (day) | 7,335 | 25,984 | 12,375 | 25,237 | 10,724 |
| Number of URLs found in the index (day) | 2,550,166 | 817,502 | 238,327 | 2,322,485 | 110,269 |
| Number of IPs that refer to domain (day) | 6,022 | 20,180 | 9,523 | 19,386 | 8,668 |
| Number of subnets that refer to domain (day) | 4,698 | 15,177 | 6,728 | 14,662 | 6,858 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 52 | 288 | 64 | 430 | 62 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 10,074 | 2,498 | 281 | 6,929 | 1,248 |
| Number of governmental and .gov - related domains that refer to domain (day) | 5 | 34 | 3 | 56 | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | 6 | 317 | 7 | 412 | 29 |
| The exact number of educational domains that refer to domain (day) | 29 | 160 | 29 | 236 | 37 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 9,962 | 748 | 169 | 1,000 | 216 |
| The exact number of government domains that refer to domain (day) | 1 | 17 | 1 | 15 | 4 |
| The exact number of government links that refer to domain (day) | 2 | 246 | 3 | 184 | 15 |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 2 | 2 | 2 | 1 |
| The number of outgoing links for this domain (day) | 7 | 2 | 2 | 4 | 9 |
| Average number of internal links for domain (day) | 56 | 37 | 49 | 43 | 47 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 58 | 62 | 70 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 54 | 74 | 63 | 83 | 42 |
| TrustMetric value for domain (day) - Majestic metric | 54 | 74 | 63 | 83 | 42 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Software Testing, Monitoring, Developer Tools | SmartBear |
|
| Desktop speed score | 73 |
|---|---|
| Mobile speed score | 59 |
| Mobile usability score | 99 |
| Number of all page resources | 85 |
| Number of static page resources | 42 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 9 |
| Total request weight | 12 kb |
| HTML response weight | 55 kb |
| CSS response weight | 152 kb |
| Images response weight | 276 kb |
| JS response weight | 639 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://1.tl813.com/tl813.js
https://munchkin.marketo.net/munchkin.js
https://smartbear.com/SmartBear/media/images/Home/CBT-Icon-Black.svg
|
|
Cache (mobile) by setting expiry date for https://1.tl813.com/tl813.js
https://munchkin.marketo.net/munchkin.js
https://smartbear.com/SmartBear/media/images/Home/CBT-Icon-Black.svg
|
|
Minify HTML files (desktop) https://smartbear.com/ - 1.7KiB (14%)
|
|
Minify HTML files (mobile) https://smartbear.com/ - 1.7KiB (14%)
|
|
Minify JavaScript files (desktop) https://smartbear.com/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZOdU87Vq9F7UfOHKvD2a2g5-xrU0dLjIYe1erbV67uG4-xKxjw2&t=635792847671809273 - 524B (12%)
|
|
Minify JavaScript files (mobile) https://smartbear.com/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZOdU87Vq9F7UfOHKvD2a2g5-xrU0dLjIYe1erbV67uG4-xKxjw2&t=635792847671809273 - 524B (12%)
|
|
Optimize image files (desktop) https://smartbear.com/SmartBear/media/images/Home/SuperBox/HP-Top-Banner.png?ext=.png - 54.2KiB (38%)
https://smartbear.com/SmartBear/media/images/Home/HP_SBConAd.png - 26.2KiB (37%)
https://smartbear.com/SmartBear/media/images/root/dot-fill.png - 997B (81%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1662.
- The competing domain red-gate.com has achieved a score of 976
Content
- 223 words or phrases (two word combinations) were found on the main domain.
- Competitor ca.com has achieved a value of 160 for the metric: "Number of referring .EDU domains (daily value)".
- Competitor ansible.com has reached a value of 9 for the metric: "Number of outgoing links".
- Competitor ansible.com has achieved a value of 47 for the metric:"Average number of internal links".
- The value achieved for the metric: "Link power of the referring domains" is 52 .
Social media
- On Facebook the main domain was categorized as "Product/Service".
- The main domain has a Twitter account.
- A link to Google+ was found on the main domain.
- 60% of this group of domains has a Facebook account.
- 0% of this group of domains has a Youtube account.
Seo
- The URL https://www.red-gate.com/products/old-versions is the most frequent url in our search engine rankings, which belongs to the competitor red-gate.com
- This free report has been updated for the competitor ansible.com on 2020-01-31.
- The average position in the search engine rankings for the website ca.com is 64.
- The number of visitors from the search engine to the main domain is 0 per month.
- The domain ansible.com has the best search engine rankings average position.
Server
- AJavascript on the competitor microfocus.com hold 45% of all data transfers.
- The CSS of the main domain website accounts for14% of all data transfers.
- Static objects of the main domain are numerous and https://1.tl813.com/tl813.js, https://munchkin.marketo.net/munchkin.js, https://smartbear.com/SmartBear/media/images/Home/CBT-Icon-Black.svg, https://smartbear.com/SmartBear/media/images/Home/CBT-Icon-Color.svg could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the main domain: https://smartbear.com/SmartBear/media/images/Home/HP_SBConAd.png in order to 26.2KiB kb.
- The total amount of the website requests on the main domain was calculated at 12 kb.