Mini
Content Marketing comparison of websites for snh.gov.uk
parliament.scot
defenders.org
wildlifetrusts.org
anbg.gov.au
snh.gov.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | snh.gov.uk | parliament.scot | defenders.org | anbg.gov.au | wildlifetrusts.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 1484 | x | x | x | x |
| Instagram followers | 14854 | x | x | x | x | |
| Instagram following (account is following) | 300 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 1257393 |
| Youtube subscribers | x | x | x | x | 8520 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 441 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | snh.gov.uk | parliament.scot | defenders.org | anbg.gov.au | wildlifetrusts.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,042,749 | 1,332,517 | 701,251 | 561,822 | 888,434 |
| Number of Referring Domains (Content Popularity) (day) | 2,940 | 7,887 | 11,847 | 5,977 | 6,431 |
| Number of URLs found in the index (day) | 1,538,731 | 693,215 | 268,046 | 105,570 | 23,212 |
| Number of IPs that refer to domain (day) | 2,023 | 5,716 | 8,997 | 4,582 | 4,553 |
| Number of subnets that refer to domain (day) | 1,551 | 4,182 | 6,714 | 3,575 | 3,177 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 86 | 232 | 311 | 197 | 115 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 367,076 | 1,936 | 1,595 | 2,580 | 19,884 |
| Number of governmental and .gov - related domains that refer to domain (day) | 70 | 98 | 49 | 62 | 85 |
| Number of government and .gov - related external backlinks that link to domain (day) | 5,091 | 485,480 | 162 | 70,563 | 337 |
| The exact number of educational domains that refer to domain (day) | 6 | 44 | 264 | 85 | 19 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 15 | 155 | 1,306 | 1,090 | 181 |
| The exact number of government domains that refer to domain (day) | 1 | 3 | 42 | 5 | 1 |
| The exact number of government links that refer to domain (day) | 15 | 17 | 140 | 1,804 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 1 | 3 | 1 | 1 |
| The number of outgoing links for this domain (day) | 0 | 1 | 3 | 2 | 2 |
| Average number of internal links for domain (day) | 2 | 28 | 10 | 54 | 43 |
| Link Strength of Referring Domains (Content Popularity) (day) | 32 | 65 | 47 | 32 | 46 |
| Authority of Referring Domains (Content Popularity) (day) | 35 | 62 | 64 | 27 | 61 |
| TrustMetric value for domain (day) - Majestic metric | 35 | 62 | 64 | 27 | 61 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Scottish Natural Heritage - Home |
|
| Desktop speed score | 26 |
|---|---|
| Mobile speed score | 23 |
| Mobile usability score | 63 |
| Number of all page resources | 80 |
| Number of static page resources | 69 |
| Number of JS page resources | 25 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 7 kb |
| HTML response weight | 54 kb |
| CSS response weight | 43 kb |
| Images response weight | 2292 kb |
| JS response weight | 570 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.snh.gov.uk/_content/hottopicList/HT%20-%20peatland.jpg
http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20IPA%20-%20path.jpg
http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20Upland%20vision.jpg
|
|
Cache (mobile) by setting expiry date for http://www.snh.gov.uk/_content/hottopicList/HT%20-%20peatland.jpg
http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20IPA%20-%20path.jpg
http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20Upland%20vision.jpg
|
|
Speed up server response time
Response time in 1.6 seconds
|
|
Minify your CSS files (desktop) http://www.snh.gov.uk/_css/_base.css - 10.9KiB (53%)
http://www.snh.gov.uk/_css/skin1.css - 6.4KiB (62%)
http://www.snh.gov.uk/_css/_print.css - 5.1KiB (47%)
|
|
Minify your CSS files (mobile) http://www.snh.gov.uk/_css/_base.css - 10.9KiB (53%)
http://www.snh.gov.uk/_css/skin1.css - 6.4KiB (62%)
http://www.snh.gov.uk/_css/_print.css - 5.1KiB (47%)
|
|
Minify HTML files (desktop) http://www.snh.gov.uk/ - 16.5KiB (31%)
|
|
Minify HTML files (mobile) http://www.snh.gov.uk/ - 16.5KiB (31%)
|
|
Minify JavaScript files (desktop) http://www.snh.gov.uk/_udm-resources/udm-control.js - 11.3KiB (69%)
http://www.snh.gov.uk/_udm-resources/udm-custom.js - 8.7KiB (89%)
http://www.snh.gov.uk/_javascript/fadeslideshow_nov2011.js - 7.4KiB (40%)
|
|
Minify JavaScript files (mobile) http://www.snh.gov.uk/_udm-resources/udm-control.js - 11.3KiB (69%)
http://www.snh.gov.uk/_udm-resources/udm-custom.js - 8.7KiB (89%)
http://www.snh.gov.uk/_javascript/fadeslideshow_nov2011.js - 7.4KiB (40%)
|
|
Optimize image files (desktop) http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20Upland%20vision.jpg - 154.1KiB (80%)
http://www.snh.gov.uk/_content/hottopicList/Hot%20topic%20-%20IPA%20-%20path.jpg - 151.3KiB (79%)
http://www.snh.gov.uk/_images/_homepage/slideshow/5.jpg - 130KiB (79%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 545.
- The competing domain anbg.gov.au has achieved a score of 662
Content
- For the popular word wildlife, this would be a similar word combination: wildlife trusts, wildlife trust, wildlife sites, with wildlife, local wildlife
- We think there is a blog section on the competitors website "defenders.org".
- The word or combination of words with the worst "Count on Page" result is muir scotland (based first 10 subpages of the domain under investigation).
- 182 words or phrases (two word combinations) were found on the main domain.
- The competitor parliament.scot has achieved a value of 62 for the metric: "Trust metric - Majestic metric".
Social media
- The domain defenders.org has a Twitter account.
- 20% of this group of domains has a Google+ account.
- 60% of this group of domains has a Instagram account.
- The number of YouTube views of the competitor wildlifetrusts.org youtube account is 476687 (since the last update).
- The number of Twitter tweets belonging to the competitor parliament.scot tweet account is 18105 (since the last update).
Seo
- The competitor anbg.gov.au should get at least 0 visitors from the search engine per month.
- The URL http://www.snh.gov.uk/about-scotlands-nature/species/lichens/ is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 64.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The competing websites have an average search engine position of 62416 in our rankings.
Server
- The competitor`s wildlifetrusts.org size of the website should reach 32,100 pages.
- The entire HTML files of the competitor defenders.org homepage weighs 146 kb.
- The CSS of the main domain website accounts for1% of all data transfers.
- The CSS file on the main domain http://www.snh.gov.uk/_css/skin1.css could be compressed to save 62% - 6.4KiB kb.
- The content of the competitor anbg.gov.au website is allowed wider than viewport. This will likely require visitors to scroll horizontally.