Mini
Content Marketing comparison of websites for snis.ch
who.int
hslu.ch
vox.com
graduateinstitute.ch
snis.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | snis.ch | hslu.ch | graduateinstitute.ch | who.int | vox.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | snis.ch | hslu.ch | graduateinstitute.ch | who.int | vox.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,727 | 787,621 | 612,398 | 50,342,159 | 20,063,453 |
| Number of Referring Domains (Content Popularity) (day) | 345 | 5,964 | 4,523 | 280,841 | 137,746 |
| Number of URLs found in the index (day) | 1,695 | 364,017 | 364,105 | 4,089,367 | 678,495 |
| Number of IPs that refer to domain (day) | 293 | 3,763 | 3,466 | 166,881 | 82,768 |
| Number of subnets that refer to domain (day) | 267 | 2,561 | 2,849 | 82,055 | 42,568 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 14 | 68 | 229 | 4,445 | 1,095 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 206 | 1,234 | 1,874 | 461,201 | 36,812 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 4 | 7 | 2,148 | 119 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 10 | 23 | 2,179,600 | 4,256 |
| The exact number of educational domains that refer to domain (day) | 5 | 17 | 108 | 1,609 | 757 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 196 | 75 | 1,184 | 86,477 | 32,431 |
| The exact number of government domains that refer to domain (day) | x | x | 1 | 367 | 90 |
| The exact number of government links that refer to domain (day) | x | x | 9 | 42,221 | 4,141 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 2 | 1 | 3 |
| The number of outgoing links for this domain (day) | 2 | 3 | 3 | 1 | 8 |
| Average number of internal links for domain (day) | 17 | 24 | 33 | 41 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 30 | 49 | 48 | 77 | 74 |
| Authority of Referring Domains (Content Popularity) (day) | 19 | 44 | 53 | 92 | 52 |
| TrustMetric value for domain (day) - Majestic metric | 19 | 44 | 53 | 92 | 52 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title SNIS - Swiss Network for International Studies | SNIS |
|
| Desktop speed score | 92 |
|---|---|
| Mobile speed score | 78 |
| Mobile usability score | 64 |
| Number of all page resources | 39 |
| Number of static page resources | 35 |
| Number of JS page resources | 8 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 4 kb |
| HTML response weight | 37 kb |
| CSS response weight | 82 kb |
| Images response weight | 320 kb |
| JS response weight | 213 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.google-analytics.com/plugins/ua/linkid.js
http://www.google-analytics.com/analytics.js
|
|
Cache (mobile) by setting expiry date for http://www.google-analytics.com/plugins/ua/linkid.js
http://www.google-analytics.com/analytics.js
|
|
Optimize image files (desktop) http://www.snis.ch/sites/default/files/17511356502_19f15d75b8_m.jpg - 4.4KiB (31%)
http://www.snis.ch/sites/default/files/books-award-web.jpg - 972B (18%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 890.
- The competing domain graduateinstitute.ch has achieved a score of 1279
Content
- The competitor "hslu.ch" probably has a legal disclosure subpage.
- The term that appears on all competitors websites, but not on the website of the main domain, is news.
- The competitor who.int has achieved a value of 50342159 for the metric: "Number of incoming backlinks (daily value)".
- Competitor vox.com has achieved a value of 757 for the metric: "Number of referring .EDU domains (daily value)".
- The competitor vox.com achieved a value of 52 for the metric: "Authority of the referring domains".
Social media
- Facebook gives the category College & University for the domain hslu.ch.
- On Facebook, the main domain is followed by 3148 fans.
- The number of Twitter tweets belonging to the competitor hslu.ch tweet account is 3337 (since the last update).
- The number of Twitter fans belonging to the competitor vox.com tweet account is 898128 (since the last update).
- The number of Twitter favorites for the competitor hslu.ch tweet account is 3008 (since the last update).
Seo
- The URL https://snis.ch/project/gig-economy-and-its-implications-for-social-dialogue-and-workers-protection/ occurs most frequently in the search engine results.
- This free report has been updated for the main domain on 2020-01-22.
- The average position in the search engine rankings for the main domain is 66.
- The URL http://www.who.int/migrants/en/ is the most frequent url in our search engine rankings, which belongs to the competitor who.int
- The domain hslu.ch has the best search engine rankings average position.
Server
- It would be an advantage to compress the image at the main domain: http://www.snis.ch/sites/default/files/17511356502_19f15d75b8_m.jpg in order to 4.4KiB kb.
- The entire HTML files of the main domain homepage weighs 37 kb.
- The competitor hslu.ch website could compress the JS file https://www.hslu.ch/WebResource.axd?d=IOeKzDp2KVG2P7pwvRX9DZMATOrpduODEj3CoqLfFuPIKOrpBky6RWbw8cZFaNL1xO3YiHS0rYutJWFPeBFkknEZAhw1&t=635793099671809273 and save 524B kb (12%).
- It would be an advantage to compress the image at the competitor graduateinstitute.ch website: http://graduateinstitute.ch/files/live/sites/iheid/files/backgrounds/hp_backgrounds/2016/admission17-18-4.jpg in order to 2.1MiB kb.
- When the homepage of the competitor hslu.ch is loaded once, 53 objects are downloaded (files, JS scripts, etc.).