Mini Content Marketing comparison of websites for soft-shake.ch

soft-shake.ch

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric soft-shake.ch
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric soft-shake.ch
Number of Referring Backlinks (Content Popularity) (day) 1,268
Number of Referring Domains (Content Popularity) (day) 166
Number of URLs found in the index (day) 1,035
Number of IPs that refer to domain (day) 139
Number of subnets that refer to domain (day) 127
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x
Number of governmental and .gov - related domains that refer to domain (day) x
Number of government and .gov - related external backlinks that link to domain (day) x
The exact number of educational domains that refer to domain (day) x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x
The exact number of government domains that refer to domain (day) x
The exact number of government links that refer to domain (day) x
Average number of outgoing links to unique domains for that domain (day) 1
The number of outgoing links for this domain (day) 2
Average number of internal links for domain (day) 9
Link Strength of Referring Domains (Content Popularity) (day) 27
Authority of Referring Domains (Content Popularity) (day) 20
TrustMetric value for domain (day) - Majestic metric 20

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Soft-Shake 2017
Desktop speed score 37
Mobile speed score 35
Mobile usability score 100
Number of all page resources 53
Number of static page resources 42
Number of JS page resources 20
Number of styles (CSS) page resources 12
Total request weight 5 kb
HTML response weight 33 kb
CSS response weight 722 kb
Images response weight 1849 kb
JS response weight 1594 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://soft-shake.ch/
http://www.soft-shake.ch/
http://www.soft-shake.ch/2017/fr/index.html
Cache (desktop) by setting expiry date for
https://maps.google.com/maps/api/js?sensor=true&key=AIzaSyD_Wx9rNcMTYD4O9xyAxasfn5UbFZP10QA
http://www.soft-shake.ch/assets//images/2017/Logo_Serial_Bleu.png
http://www.soft-shake.ch/assets//images/2017/OCTO-150dpi.png
Cache (mobile) by setting expiry date for
https://maps.google.com/maps/api/js?sensor=true&key=AIzaSyD_Wx9rNcMTYD4O9xyAxasfn5UbFZP10QA
http://www.soft-shake.ch/assets//images/2017/Logo_Serial_Bleu.png
http://www.soft-shake.ch/assets//images/2017/OCTO-150dpi.png
Speed up server response time
Response time in 0.23 seconds
Minify HTML files (desktop)
http://www.soft-shake.ch/2017/fr/index.html - 14.2KiB (43%)
Minify HTML files (mobile)
http://www.soft-shake.ch/2017/fr/index.html - 14.2KiB (43%)
Minify JavaScript files (desktop)
http://www.soft-shake.ch/assets/external/isotope/7a937f615bbc464ade9ab35a5b17e559-jquery.isotope.js - 9.3KiB (46%)
http://www.soft-shake.ch/assets/external/swiper/3e3ae47a1470e35770bddffc6bc88472-idangerous.swiper.js - 5.6KiB (30%)
http://www.soft-shake.ch/assets/external/imagesloaded/12d2c160b8058f1186689a95a620e1de-imagesloaded.pkgd.js - 3.9KiB (58%)
Minify JavaScript files (mobile)
http://www.soft-shake.ch/assets/external/isotope/7a937f615bbc464ade9ab35a5b17e559-jquery.isotope.js - 9.3KiB (46%)
http://www.soft-shake.ch/assets/external/swiper/3e3ae47a1470e35770bddffc6bc88472-idangerous.swiper.js - 5.6KiB (30%)
http://www.soft-shake.ch/assets/external/imagesloaded/12d2c160b8058f1186689a95a620e1de-imagesloaded.pkgd.js - 3.9KiB (58%)
Optimize image files (desktop)
http://www.soft-shake.ch/assets/images/2017/49cea521ba0d395ff7be0780de6ab3c1-sliderBackDate_fr.jpg - 1.2MiB (88%)
http://www.soft-shake.ch/assets//images/2017/Pyxis.png - 158.9KiB (94%)
http://www.soft-shake.ch/assets/images/slider/full-width/img-back-mobile.png - 99.2KiB (74%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1850.

Content

  • The word or combination of words with the worst "Count on Page" result is vous porter (based first 10 subpages of the domain under investigation).
  • 132 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is vous porter (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "132:132".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 139.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Server

  • The server of the main domain responded within0.23 seconds.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 14.2KiB kb each time the page is loaded.
  • The main domain website could compress the JS file http://www.soft-shake.ch/assets/external/isotope/7a937f615bbc464ade9ab35a5b17e559-jquery.isotope.js and save 9.3KiB kb (46%).
  • It would be an advantage to compress the image at the main domain: http://www.soft-shake.ch/assets//images/2017/nextthink.png in order to 21.1KiB kb.
  • The total amount of the website requests on the main domain was calculated at 5 kb.