Mini Content Marketing comparison of websites for softwareag.com

redhat.com

72%
Change competitor

t-systems.com

46%
Change competitor

softwareag.com

44%

appian.com

36%
Change competitor

elca.ch

31%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric softwareag.com elca.ch t-systems.com redhat.com appian.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric softwareag.com elca.ch t-systems.com redhat.com appian.com
Number of Referring Backlinks (Content Popularity) (day) 340,909 12,253 1,433,103 149,475,010 39,038
Number of Referring Domains (Content Popularity) (day) 7,827 510 4,562 143,090 2,752
Number of URLs found in the index (day) 186,804 15,895 280,351 4,676,102 335,053
Number of IPs that refer to domain (day) 5,890 417 3,294 89,074 2,065
Number of subnets that refer to domain (day) 4,933 358 2,771 55,622 1,777
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 95 6 20 1,214 18
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 293 33 39 74,602 83
Number of governmental and .gov - related domains that refer to domain (day) 7 x 2 172 4
Number of government and .gov - related external backlinks that link to domain (day) 17 x 10 306,064 32
The exact number of educational domains that refer to domain (day) 43 2 10 520 12
Number of Backlinks from .EDU Domains (Content Popularity) (day) 187 2 20 28,994 60
The exact number of government domains that refer to domain (day) 3 x x 32 4
The exact number of government links that refer to domain (day) 11 x x 22,005 32
Average number of outgoing links to unique domains for that domain (day) 3 2 5 2 1
The number of outgoing links for this domain (day) 3 2 11 3 1
Average number of internal links for domain (day) 84 21 75 43 22
Link Strength of Referring Domains (Content Popularity) (day) 53 37 56 75 45
Authority of Referring Domains (Content Popularity) (day) 65 46 59 85 57
TrustMetric value for domain (day) - Majestic metric 65 46 59 85 57

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Digital Transformation & Business Intelligence Software for Enterprises
Desktop speed score 43
Mobile speed score 32
Mobile usability score 98
Number of all page resources 167
Number of static page resources 147
Number of JS page resources 36
Number of styles (CSS) page resources 17
Total request weight 19 kb
HTML response weight 70 kb
CSS response weight 252 kb
Images response weight 2167 kb
JS response weight 1469 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://softwareag.com/
http://www.softwareag.com/
http://www.softwareag.com/corporate/default.asp
http://www2.softwareag.com/corporate/default.aspx
Cache (desktop) by setting expiry date for
http://munchkin.marketo.net//munchkin.js
http://rtp-static.marketo.com/rtp/libs/ga-integration-2.0.1.js
http://rtp-static.marketo.com/rtp/libs/jquery-ui-insightera-custom-1.9.3.css
Cache (mobile) by setting expiry date for
http://munchkin.marketo.net//munchkin.js
http://rtp-static.marketo.com/rtp/libs/ga-integration-2.0.1.js
http://rtp-static.marketo.com/rtp/libs/jquery-ui-insightera-custom-1.9.3.css
Minify your CSS files (desktop)
http://www2.softwareag.com/css/responsive/corporate_main.css - 1.3KiB (24%)
http://www2.softwareag.com/css/responsive/jquery.mmenu.all.css - 807B (15%)
http://www2.softwareag.com/css/responsive/corporate_media.css - 801B (21%)
Minify your CSS files (mobile)
http://www2.softwareag.com/css/responsive/corporate_main.css - 1.3KiB (24%)
http://www2.softwareag.com/css/responsive/jquery.mmenu.all.css - 807B (15%)
http://www2.softwareag.com/css/responsive/corporate_media.css - 801B (21%)
Minify JavaScript files (desktop)
http://www2.softwareag.com/js/responsive/corporate_main.js - 745B (32%)
http://www2.softwareag.com/js/mk/utility.js - 735B (37%)
Minify JavaScript files (mobile)
http://www2.softwareag.com/js/responsive/corporate_main.js - 745B (32%)
http://www2.softwareag.com/js/mk/utility.js - 735B (37%)
Optimize image files (desktop)
http://www2.softwareag.com/images/corporate/10_HomePage_July2017_Earnings_Announcement_blank.jpg - 122.5KiB (54%)
http://www2.softwareag.com/images/corporate/HomePage_Forrester_Wave_Integration_Hybrid_no2_blank.jpg - 84.3KiB (49%)
http://www2.softwareag.com/images/corporate/HomePage_DBP_blank.jpg - 79KiB (51%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1539.
  • The competing domain redhat.com has achieved a score of 2545

Content

  • The word or combination of words with the lowest median result regarding the frequency is firm tuesday (based on first 10 subpages of examined domain).
  • We think there is a blog section on the main domain website.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 4933 .
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 7 .
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 3 .

Social media

  • 60% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter fans belonging to the competitor appian.com tweet account is 15936 (since the last update).
  • The number of Twitter favorites for the competitor appian.com tweet account is 3090 (since the last update).
  • On Facebook, the main domain is followed by 5041 fans.

Seo

  • The best position ever found for the competitor appian.com was 38 and it was found the keyword :keyword.
  • The main domain's best performing keyword is nutzungsbedingungen and it was found on the position 21
  • The average position in the search engine rankings for the main domain is 56.
  • The domain t-systems.com has the best search engine rankings average position.
  • The competing websites have an average search engine position of 59345 in our rankings.

Server

  • On the homepage, belonging to elca.ch 5 CSS files can be identified.
  • The entire HTML files of the competitor redhat.com homepage weighs 68 kb.
  • Title of the homepage for the main domain is Digital Transformation & Business Intelligence Software for Enterprises .
  • The total amount of the website requests on the main domain was calculated at 19 kb.
  • The CSS file on the competitor appian.com https://www.appian.com/wp-content/plugins/mobile-menu/css/mobmenu-icons.css?ver=4.8.1 could be compressed to save 50% - 640B kb.