Mini Content Marketing comparison of websites for southernliving.com

travelandleisure.com

72%
Change competitor

southernliving.com

47%

foodandwine.com

47%
Change competitor

eatingwell.com

33%
Change competitor

kraftrecipes.com

33%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric southernliving.com eatingwell.com kraftrecipes.com foodandwine.com travelandleisure.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric southernliving.com eatingwell.com kraftrecipes.com foodandwine.com travelandleisure.com
Number of Referring Backlinks (Content Popularity) (day) 1,867,249 3,937,761 1,712,738 21,857,354 9,115,425
Number of Referring Domains (Content Popularity) (day) 26,830 23,773 14,488 44,353 48,969
Number of URLs found in the index (day) 165,246 92,495 267,599 305,062 513,749
Number of IPs that refer to domain (day) 17,193 15,974 9,342 27,416 32,976
Number of subnets that refer to domain (day) 10,750 10,460 6,464 16,175 19,911
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 163 194 84 219 330
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,079 948 227 11,227 4,262
Number of governmental and .gov - related domains that refer to domain (day) 22 33 5 17 245
Number of government and .gov - related external backlinks that link to domain (day) 251 213 9 56 481
The exact number of educational domains that refer to domain (day) 152 175 80 184 275
Number of Backlinks from .EDU Domains (Content Popularity) (day) 994 912 219 11,131 4,007
The exact number of government domains that refer to domain (day) 22 29 4 15 42
The exact number of government links that refer to domain (day) 251 204 8 52 159
Average number of outgoing links to unique domains for that domain (day) 11 6 11 5 3
The number of outgoing links for this domain (day) 15 10 15 8 6
Average number of internal links for domain (day) 17 73 82 21 40
Link Strength of Referring Domains (Content Popularity) (day) 55 62 47 60 64
Authority of Referring Domains (Content Popularity) (day) 65 65 39 67 70
TrustMetric value for domain (day) - Majestic metric 65 65 39 67 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Southern Living Recipes, Home Decor, Gardening, DIY and Travel
Desktop speed score 69
Mobile speed score 57
Mobile usability score 94
Number of all page resources 233
Number of static page resources 98
Number of JS page resources 104
Number of styles (CSS) page resources 4
Total request weight 66 kb
HTML response weight 275 kb
CSS response weight 333 kb
Images response weight 346 kb
JS response weight 3517 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://ac.realvu.net/realvu_boost.js
http://ucid.vindicosuite.com/p.js
https://adops-static.timeinc.net/1x1.gif
Cache (mobile) by setting expiry date for
http://ac.realvu.net/realvu_boost.js
http://ucid.vindicosuite.com/p.js
https://adops-static.timeinc.net/1x1.gif
Minify JavaScript files (desktop)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__Iz2jar4bwN-Imb7gzvmP6FCDsEOkd4DF4rzKBfIri4c__aJlFJDLlSQyKTxyGuhCCXkX3jSJEa9n4gUAd1aYzXiU__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 13.8KiB (41%)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__EtEv8D-v9WkS6Ol7F1HQ9jp8pA0sa39LetxCwqM6QWo__nW3xg3E1rE8H_oZ0lZsJwJGmCWqIeqhnqTWtQUj98go__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 4.2KiB (11%)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__MCe5k26TZJx9XH5qm_CjcvWifRbU8KRiJlz_r_LJ6ik__Ghr6uWeaR7PfjQcLJqodgfKXQLpOAQu6C0dU44hzjN8__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 3.8KiB (45%)
Minify JavaScript files (mobile)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__Iz2jar4bwN-Imb7gzvmP6FCDsEOkd4DF4rzKBfIri4c__aJlFJDLlSQyKTxyGuhCCXkX3jSJEa9n4gUAd1aYzXiU__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 13.8KiB (41%)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__EtEv8D-v9WkS6Ol7F1HQ9jp8pA0sa39LetxCwqM6QWo__nW3xg3E1rE8H_oZ0lZsJwJGmCWqIeqhnqTWtQUj98go__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 4.2KiB (11%)
http://js.southernliving.timeinc.net/sites/default/files/advagg_js/js__MCe5k26TZJx9XH5qm_CjcvWifRbU8KRiJlz_r_LJ6ik__Ghr6uWeaR7PfjQcLJqodgfKXQLpOAQu6C0dU44hzjN8__wwAag3LOSRse3YN1XVfldZfITSqkGbI4tpJxrQi0NiU.js - 3.8KiB (45%)
Optimize image files (desktop)
http://img1.southernliving.timeinc.net/sites/default/files/styles/rschd/public/image/2017/07/main/ten50_bbq.jpg?itok=IiSmhGWq&timestamp=1500080700 - 36.9KiB (19%)
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg - 34.5KiB (66%)
http://img1.southernliving.timeinc.net/sites/default/files/styles/quote_tout/public/image/2017/03/main/one-pot-chicken-dinners-2504601_month_17227_0.jpg?itok=VSoCHGTh - 3.1KiB (30%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1695.
  • The competing domain eatingwell.com has achieved a score of 1200

Content

  • The word or combination of words with the best median result regarding the frequency is southern (based on first 10 subpages of examined domain).
  • The term southern only appears on this website and not on the websites of the competition.
  • The competitor foodandwine.com has reached a value of 5 for the metric: "Average number of outgoing links to different domains".
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 152 .
  • The achieved value for the metric: "Average number of internal links" is 17 .

Social media

  • The domain travelandleisure.com has a Twitter account.
  • A link to Twitter was found on the main domain.
  • 120% of this group of domains has a Facebook account.
  • 100% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • This free report has been updated for the competitor foodandwine.com on 2020-02-13.
  • The average position in the search engine rankings for the website kraftrecipes.com is 55.
  • The search engine rankings update for the main domain took place on 2020-02-10.
  • In the search engine rankings above, the average position of the main domain is: 62.
  • The domain kraftrecipes.com has the best search engine rankings average position.

Server

  • The total amount of the website requests on competitor travelandleisure.com was calculated at 52 kb.
  • It would be an advantage to compress the image at the main domain: http://img1.southernliving.timeinc.net/sites/default/files/styles/quote_tout/public/image/2017/03/main/one-pot-chicken-dinners-2504601_month_17227_0.jpg?itok=VSoCHGTh in order to 3.1KiB kb.
  • The desktop version of the main domain received an Insights value of 69 for the performance.
  • Graphic files (on the homepage of the main domain) have a size of 346 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.