Mini
Content Marketing comparison of websites for staples.com
samsclub.com
officeworks.com.au
staples.com
avery.com
cdw.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | staples.com | samsclub.com | officeworks.com.au | avery.com | cdw.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | staples.com | samsclub.com | officeworks.com.au | avery.com | cdw.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,237,626 | 2,536,021 | 165,065 | 477,760 | 4,470,676 |
| Number of Referring Domains (Content Popularity) (day) | 32,229 | 24,215 | 5,336 | 6,457 | 11,811 |
| Number of URLs found in the index (day) | 3,053,292 | 215,000,765 | 118,151 | 3,790,519 | 1,016,985 |
| Number of IPs that refer to domain (day) | 22,273 | 16,334 | 4,100 | 4,947 | 9,056 |
| Number of subnets that refer to domain (day) | 14,369 | 10,493 | 2,836 | 3,682 | 6,897 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 298 | 147 | 31 | 42 | 206 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1,912 | 525 | 139 | 85 | 849 |
| Number of governmental and .gov - related domains that refer to domain (day) | 66 | 21 | 9 | 8 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 266 | 49 | 55 | 28 | 93 |
| The exact number of educational domains that refer to domain (day) | 282 | 139 | 1 | 39 | 180 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,870 | 513 | 2 | 82 | 803 |
| The exact number of government domains that refer to domain (day) | 65 | 21 | x | 7 | 10 |
| The exact number of government links that refer to domain (day) | 264 | 49 | x | 24 | 90 |
| Average number of outgoing links to unique domains for that domain (day) | 10 | 0 | 2 | 0 | 3 |
| The number of outgoing links for this domain (day) | 20 | 0 | 2 | 0 | 3 |
| Average number of internal links for domain (day) | 363 | 77 | 244 | 7 | 40 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 50 | 53 | 45 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 73 | 57 | 24 | 59 | 66 |
| TrustMetric value for domain (day) - Majestic metric | 73 | 57 | 24 | 59 | 66 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Office Supplies, Printer Ink, Toner, Computers, Printers & Office Furniture | Staples® |
|
| Desktop speed score | 41 |
|---|---|
| Mobile speed score | 64 |
| Mobile usability score | 100 |
| Number of all page resources | 243 |
| Number of static page resources | 166 |
| Number of JS page resources | 73 |
| Number of styles (CSS) page resources | 12 |
| Total request weight | 55 kb |
| HTML response weight | 938 kb |
| CSS response weight | 1079 kb |
| Images response weight | 2222 kb |
| JS response weight | 4591 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://staples.com/
http://www.staples.com/
http://www.staples.com/ns_international/stapleseu/international_fr.html
https://www.staples.com/stapleseu/international_fr.html
https://www.staples.com/
|
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Cache (desktop) by setting expiry date for https://api.coherentpath.com/tracker/v1/staples/analytics.js
https://d3c3cq33003psk.cloudfront.net/opentag-25674-1606445.js
https://media.staples.com/email/templates/naso/f-01/4f49925e531f5e92bbf187fb03fdd933.gif
|
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Cache (mobile) by setting expiry date for http://api.coherentpath.com/tracker/v1/staples/analytics.js
http://c.go-mpulse.net/boomerang/config.js?key=LM6JE-BRJ7E-TBGDJ-GCC5L-EPGHN&d=m.staples.com&t=5006440&v=1.345.1458593666&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,LOGN
http://nexus.ensighten.com/staples2/prod-dotcom-mobile2/Bootstrap.js
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Speed up server response time
Response time in 0.32 seconds
|
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Minify JavaScript files (desktop) https://www.staples.com/search/resources/js/autocompleteUX2.js - 2.9KiB (34%)
https://assets.staples-static.com/NC1/search/resources/js/search.js - 1.9KiB (36%)
https://www.staples.com/search/resources/js/sha.js - 585B (31%)
|
|
Optimize image files (desktop) https://www.staples.com/sbd/cre/products/home-banners/20170730/images/pms_1008.jpg - 107.8KiB (48%)
https://www.staples.com/sbd/cre/products/home-banners/20170730/images/bts_np_1008.jpg - 103KiB (57%)
https://www.staples.com/sbd/cre/products/home-banners/20170730/images/sba_1008.jpg - 71.7KiB (53%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 713.
- The competing domain officeworks.com.au has achieved a score of 1192
Content
- The most common term on the website is your
- The word or combination of words with the worst "Count on Page" result on the competitors website is roll (based first 10 subpages of the domain under investigation).
- The word or combination of words with the best median result regarding the frequency is staples (based on first 10 subpages of examined domain).
- The competitor samsclub.com has achieved a value of 21 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor samsclub.com has achieved a value of 77 for the metric:"Average number of internal links".
Social media
- The domain officeworks.com.au has an Instagram account.
- 60% of this group of domains has a Facebook account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter Following for the competitor officeworks.com.au tweet account is 932 (since the last update).
- The number of instagram posts on the competitor officeworks.com.au instagram account is 1138 (since the last update).
Seo
- The URL https://www.staples.com/Desks/cat_CG33 occurs most frequently in the search engine results.
- The best position ever found for the main domain was 7 and it was found the keyword :keyword.
- The domain avery.com has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 18968 in our rankings.
Server
- It would be an advantage to compress the image at the competitor officeworks.com.au website: https://lh3.googleusercontent.com/-WvD-PEnLv3A/UpK1QmFkbTI/AAAAAAAAAJk/7PWYnBX-fbo/s299-no/youtube_profile.png in order to 29.2KiB kb.
- The desktop version of the website officeworks.com.au had 40 points scored at Google Insights.
- Static objects of the main domain are numerous and https://api.coherentpath.com/tracker/v1/staples/analytics.js, https://d3c3cq33003psk.cloudfront.net/opentag-25674-1606445.js, https://media.staples.com/email/templates/naso/f-01/4f49925e531f5e92bbf187fb03fdd933.gif, https://munchkin.marketo.net/munchkin.js could have information about their expiry date and be loaded from the cache of the browser.
- The server of the main domain responded within0.32 seconds.
- When the homepage of the main domain is loaded once, 243 objects are downloaded (files, JS scripts, etc.).