Mini
Content Marketing comparison of websites for stellamccartney.com
zalando.fr
sarenza.com
yoox.com
stellamccartney.com
ysl.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | stellamccartney.com | sarenza.com | yoox.com | zalando.fr | ysl.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | stellamccartney.com | sarenza.com | yoox.com | zalando.fr | ysl.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 285,695 | 5,678,187 | 2,370,543 | 416,573 | 467,264 |
| Number of Referring Domains (Content Popularity) (day) | 11,441 | 4,333 | 15,273 | 5,257 | 15,301 |
| Number of URLs found in the index (day) | 308,801 | 389,479 | 2,094,345 | 7,879,238 | 129,677 |
| Number of IPs that refer to domain (day) | 8,185 | 2,365 | 11,285 | 2,489 | 10,425 |
| Number of subnets that refer to domain (day) | 5,863 | 1,797 | 7,646 | 1,778 | 7,748 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 22 | 3 | 8 | 3 | 29 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 102 | 12,212 | 14 | 16 | 14,042 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | 5 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | x | 7 | x | 3 |
| The exact number of educational domains that refer to domain (day) | 9 | 1 | 5 | 2 | 17 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 63 | 2 | 10 | 13 | 56 |
| The exact number of government domains that refer to domain (day) | 1 | x | 3 | x | x |
| The exact number of government links that refer to domain (day) | 2 | x | 4 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 1 | 0 | 1 | 1 |
| The number of outgoing links for this domain (day) | 2 | 1 | 0 | 1 | 1 |
| Average number of internal links for domain (day) | 101 | 84 | 126 | 53 | 84 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 54 | 51 | 44 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 57 | 69 | 54 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 57 | 69 | 54 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Desktop speed score | 80 |
|---|---|
| Mobile speed score | 52 |
| Mobile usability score | 100 |
| Number of all page resources | 21 |
| Number of static page resources | 15 |
| Number of JS page resources | 11 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 5 kb |
| HTML response weight | 34 kb |
| CSS response weight | 243 kb |
| Images response weight | 37 kb |
| JS response weight | 703 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://stellamccartney.com/
http://www.stellamccartney.com/
http://www.stellamccartney.com/countries/index
https://www.stellamccartney.com/countries/index
|
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Cache (desktop) by setting expiry date for https://players.brightcove.net/618203721001/SyWiuMtZVl_default/index.min.js
|
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Cache (mobile) by setting expiry date for https://players.brightcove.net/618203721001/SyWiuMtZVl_default/index.min.js
|
|
Minify HTML files (desktop) https://www.stellamccartney.com/countries/index - 775B (17%)
|
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Minify HTML files (mobile) https://www.stellamccartney.com/countries/index - 820B (15%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 602.
- The competing domain sarenza.com has achieved a score of 1078
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is czech republic (based first 10 subpages of the domain under investigation).
- The competitor "sarenza.com" enables visitors to subscribe to their newsletter list.
- The word or combination of words with the best median result regarding the frequency is stella (based on first 10 subpages of examined domain).
- The competitor zalando.fr achieved a value of 13 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor zalando.fr has achieved a value of 53 for the metric:"Average number of internal links".
Social media
- A link to Twitter was found on the main domain.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor yoox.com tweet account is 12479 (since the last update).
- The number of Twitter Following for the competitor yoox.com tweet account is 1054 (since the last update).
- The number of instagram posts on the competitor sarenza.com instagram account is 3286 (since the last update).
Seo
- The best position ever found for the competitor sarenza.com was 8 and it was found the keyword :keyword.
- The competitor zalando.fr should get at least 6165 visitors from the search engine per month.
- In the search engine rankings above, the average position of the main domain is: 61.
- The main domain has a number of expected visitor coming from the search engine of 859 per month (traffic).
- The average number of visitors expected from the search engine for the competitors websites is 223230.
Server
- The competitor's yoox.com meta title is: YOOX | Shop Fashion / Design+Art .
- The desktop version of the website zalando.fr had 65 points scored at Google Insights.
- The entire CSS files of the competitor yoox.com homepage weighs 150 kb.
- Title of the homepage for the main domain is .
- The server of the competitor yoox.com responded within0.46 seconds.