Mini
Content Marketing comparison of websites for strandbooks.com
whsmith.co.uk
alibris.com
strandbooks.com
booktopia.com.au
harvard.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | strandbooks.com | alibris.com | whsmith.co.uk | harvard.com | booktopia.com.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 9028725 | x | 4015860 | x | x |
| Youtube subscribers | 32400 | x | 8400 | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 1881 | x | 776 | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | strandbooks.com | alibris.com | whsmith.co.uk | harvard.com | booktopia.com.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,740,783 | 1,333,970 | 1,681,130 | 163,920 | 1,801,382 |
| Number of Referring Domains (Content Popularity) (day) | 6,414 | 13,899 | 12,424 | 3,073 | 12,727 |
| Number of URLs found in the index (day) | 4,891,645 | 22,222,148 | 8,210,823 | 51,786 | 4,332,691 |
| Number of IPs that refer to domain (day) | 4,475 | 10,681 | 8,525 | 2,173 | 8,477 |
| Number of subnets that refer to domain (day) | 3,399 | 7,717 | 5,831 | 1,767 | 5,166 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 59 | 441 | 223 | 57 | 95 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 923 | 7,631 | 748 | 734 | 1,148 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 25 | 19 | 1 | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 | 112 | 71 | 3 | 58 |
| The exact number of educational domains that refer to domain (day) | 54 | 343 | 81 | 47 | 11 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 916 | 6,870 | 226 | 706 | 31 |
| The exact number of government domains that refer to domain (day) | 2 | 20 | x | 1 | 1 |
| The exact number of government links that refer to domain (day) | 4 | 87 | x | 3 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 9 | 9 | 5 | 4 |
| The number of outgoing links for this domain (day) | 14 | 10 | 9 | 6 | 4 |
| Average number of internal links for domain (day) | 178 | 241 | 280 | 116 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 53 | 55 | 46 | 56 |
| Authority of Referring Domains (Content Popularity) (day) | 34 | 70 | 57 | 56 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 34 | 70 | 57 | 56 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Strand Book Store: New, Used, Rare and Out-of-Print Books |
|
| Desktop speed score | 45 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 95 |
| Number of all page resources | 250 |
| Number of static page resources | 247 |
| Number of JS page resources | 2 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 27 kb |
| HTML response weight | 305 kb |
| CSS response weight | 140 kb |
| Images response weight | 7498 kb |
| JS response weight | 29 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://strandbooks.com/
http://www.strandbooks.com/
https://www.strandbooks.com/
|
|
Cache (desktop) by setting expiry date for https://www.strandbooks.com/resources/strand/css/site-min-58227919e5f0e6b70437e6a0df720bfe.css
https://www.strandbooks.com/resources/strand/images/events/42.jpg
https://www.strandbooks.com/resources/strand/images/events/51H9zYYPhZL._SX329_BO1,204,203,200_.jpg
|
|
Cache (mobile) by setting expiry date for https://www.strandbooks.com/resources/strand/css/site-min-58227919e5f0e6b70437e6a0df720bfe.css
https://www.strandbooks.com/resources/strand/images/events/42.jpg
https://www.strandbooks.com/resources/strand/images/events/51H9zYYPhZL._SX329_BO1,204,203,200_.jpg
|
|
Minify your CSS files (desktop) https://cloud.webtype.com/css/2faed8f1-2f04-42db-8b02-311fb1076aa5.css - 297B (62%)
|
|
Minify your CSS files (mobile) https://cloud.webtype.com/css/2faed8f1-2f04-42db-8b02-311fb1076aa5.css - 297B (62%)
|
|
Optimize image files (desktop) https://www.strandbooks.com/resources/strand/images/uploads/blog/blog-landing-page/Stacked_Calendar_V2.jpg - 300.1KiB (78%)
https://www.strandbooks.com/resources/strand/images/uploads/Home-Page-Banners/MarlonJames_Homepage.jpg - 239.1KiB (81%)
https://www.strandbooks.com/resources/strand/images/uploads/Home-Page-Banners/HistoricalFiction_Homepage.jpg - 204.4KiB (71%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1858.
- The competing domain alibris.com has achieved a score of 2265
Content
- The most common word or combination of words on the competitors Website: booktopia.com.au is please
- The term alibris only occurs on the alibris.com website and not on the website of the main domain.
- The term strand only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is from.
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 54 .
Social media
- A link to Instagram was found on the competitors website whsmith.co.uk.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The main domain has reached a youtube subscribers number of 15300 (since the last update).
- The number of instagram posts on the competitor whsmith.co.uk instagram account is 1901 (since the last update).
- The competitor whsmith.co.uk has created 653 youtube videos.
Seo
- The URL https://www.whsmith.co.uk/stationery is the most frequent url in our search engine rankings, which belongs to the competitor whsmith.co.uk
- The data of the search engine results was updated on the 2020-02-10 for the domain harvard.com.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- From this group of websites, the domain whsmith.co.uk has the best average position among in search engine rankings.
- The average number of visitors expected from the search engine for the competitors websites is 23830.
Server
- The main domain size of the website should reach 103,000 pages.
- AJavascript on the competitor whsmith.co.uk hold 63% of all data transfers.
- The entire HTML files of the competitor alibris.com homepage weighs 85 kb.
- The page http://strandbooks.com/ has 2 unnecessary redirects until it shows a URL with content.
- When the homepage of the main domain is loaded once, 250 objects are downloaded (files, JS scripts, etc.).