Mini
Content Marketing comparison of websites for swiss-aerospace-cluster.ch
home.kpmg.com
swiss-aerospace-cluster.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | swiss-aerospace-cluster.ch | home.kpmg.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | 38381618 |
| Youtube subscribers | x | 13800 | |
| Youtube comments | x | x | |
| Youtube videos | x | 2969 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | swiss-aerospace-cluster.ch | home.kpmg.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 452 | 4,940,303 |
| Number of Referring Domains (Content Popularity) (day) | 96 | 20,151 |
| Number of URLs found in the index (day) | 49 | 102,436 |
| Number of IPs that refer to domain (day) | 86 | 15,753 |
| Number of subnets that refer to domain (day) | 80 | 12,214 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 349 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 1,794 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 71 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 397 |
| The exact number of educational domains that refer to domain (day) | x | 169 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 885 |
| The exact number of government domains that refer to domain (day) | x | 18 |
| The exact number of government links that refer to domain (day) | x | 44 |
| Average number of outgoing links to unique domains for that domain (day) | x | 0 |
| The number of outgoing links for this domain (day) | x | 0 |
| Average number of internal links for domain (day) | x | 0 |
| Link Strength of Referring Domains (Content Popularity) (day) | 14 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 16 | 42 |
| TrustMetric value for domain (day) - Majestic metric | 16 | 42 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title swiss aerospace cluster - swiss aerospace cluster - Das Branchennetzwerk für Wissens- und Technologietransfer der schweizerischen Luft-, Raumfahrt und Satellitennavigation. |
|
| Desktop speed score | 84 |
|---|---|
| Mobile speed score | 66 |
| Mobile usability score | 64 |
| Number of all page resources | 12 |
| Number of static page resources | 9 |
| Number of JS page resources | 1 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 2 kb |
| HTML response weight | 24 kb |
| CSS response weight | 358 kb |
| Images response weight | 111 kb |
| JS response weight | 1040 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://swiss-aerospace-cluster.ch/
http://www.swiss-aerospace-cluster.ch/
http://www.swiss-aerospace-cluster.ch/en/home.html;jsessionid=E2874F41DFE95114F335347E725A8ADA
|
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Minify HTML files (desktop) http://www.swiss-aerospace-cluster.ch/en/home.html;jsessionid=E2874F41DFE95114F335347E725A8ADA - 800B (19%)
|
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Minify HTML files (mobile) http://www.swiss-aerospace-cluster.ch/en/home.html;jsessionid=B5831C3CD1167A74C656058958A856A9 - 801B (19%)
|
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Optimize image files (desktop) http://www.swiss-aerospace-cluster.ch/upload/cms/news/IMG_7842_web.jpg - 20.4KiB (84%)
http://www.swiss-aerospace-cluster.ch/upload/cms/ads/banner-lounge.png - 15.8KiB (25%)
http://www.swiss-aerospace-cluster.ch/upload/cms/news/BAM17-TAG2-4184_V07052017-Weitwinkel-final_web.jpg - 3.6KiB (39%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1210.
- The competing domain home.kpmg.com has achieved a score of 3545
Content
- The word or combination of words with the best median result regarding the frequency is aerospace (based on first 10 subpages of examined domain).
- 2600 Words / phrases were found at competitor "home.kpmg.com".
- The achieved value for the metric: "Number of URLs found in the index (daily value)" is 49.
- The value achieved for the metric: "Authority of the referring domains" is 16 .
- Competitor home.kpmg.com has reached a value of 0 for the metric: "Number of outgoing links".
Social media
- The domain home.kpmg.com was defined as category: Company on Facebook.
- The number of Twitter tweets belonging to the competitor home.kpmg.com tweet account is 23566 (since the last update).
- The number of Twitter fans belonging to the competitor home.kpmg.com tweet account is 105763 (since the last update).
- The number of Twitter Following for the competitor home.kpmg.com tweet account is 678 (since the last update).
- The number of Twitter favorites for the competitor home.kpmg.com tweet account is 1266 (since the last update).
Seo
- The URL https://swiss-aerospace-cluster.ch/ occurs most frequently in the search engine results.
- The best position ever found for the competitor home.kpmg.com was 3 and it was found the keyword :keyword.
- The average position in the search engine rankings for the website home.kpmg.com is 54.
- The competitor home.kpmg.com should get at least 1164420 visitors from the search engine per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- Javascript on the main domain hold 68% of all data transfers.
- When the homepage of the main domain is loaded once, 12 objects are downloaded (files, JS scripts, etc.).
- The competitor home.kpmg.com website could compress the JS file https://home.kpmg/etc.clientlibs/foundation/clientlibs/jquery.js and save 280B kb (88%).
- When the homepage of the competitor home.kpmg.com is loaded once, 105 objects are downloaded (files, JS scripts, etc.).
- Some links and buttons are too small and can cause problems for website visitors of the competitor home.kpmg.com website.