Mini Content Marketing comparison of websites for swissgrid.ch

ekz.ch

72%
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company.sbb.ch

36%
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swisslife.com

24%
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swissgrid.ch

20%

50hertz.com

14%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric swissgrid.ch ekz.ch company.sbb.ch swisslife.com 50hertz.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 374 x x x
Youtube comments x x x x x
Youtube videos x 125 x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric swissgrid.ch ekz.ch company.sbb.ch swisslife.com 50hertz.com
Number of Referring Backlinks (Content Popularity) (day) 27,085 311,236 78,008 21,717 40,693
Number of Referring Domains (Content Popularity) (day) 1,400 810 664 1,484 1,100
Number of URLs found in the index (day) 796,887 4,764 23,686 26,969 70,849
Number of IPs that refer to domain (day) 1,195 563 553 988 863
Number of subnets that refer to domain (day) 950 416 453 878 728
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 x x 6 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 x x 16 1
Number of governmental and .gov - related domains that refer to domain (day) 3 x x x x
Number of government and .gov - related external backlinks that link to domain (day) 8 x x x x
The exact number of educational domains that refer to domain (day) x x x 4 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 11 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 2 6 0 0
The number of outgoing links for this domain (day) 0 3 12 0 0
Average number of internal links for domain (day) 1 8 120 33 57
Link Strength of Referring Domains (Content Popularity) (day) 39 43 44 40 38
Authority of Referring Domains (Content Popularity) (day) 24 44 46 51 24
TrustMetric value for domain (day) - Majestic metric 24 44 46 51 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Swissgrid - Startseite
Desktop speed score 62
Mobile speed score 48
Mobile usability score 74
Number of all page resources 87
Number of static page resources 78
Number of JS page resources 24
Number of styles (CSS) page resources 38
Total request weight 19 kb
HTML response weight 54 kb
CSS response weight 117 kb
Images response weight 388 kb
JS response weight 1156 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://swissgrid.ch/
https://swissgrid.ch/
https://www.swissgrid.ch/
https://www.swissgrid.ch/swissgrid/de/home.html
Cache (desktop) by setting expiry date for
https://s.webtrends.com/js/webtrends.hm.js
https://www.swissgrid.ch/css/base/base.css
https://www.swissgrid.ch/css/base/basemod.css
Cache (mobile) by setting expiry date for
https://s.webtrends.com/js/webtrends.hm.js
https://www.swissgrid.ch/css/base/base.css
https://www.swissgrid.ch/css/base/basemod.css
Minify your CSS files (desktop)
https://www.swissgrid.ch/css/external/jquery-ui.css - 1.6KiB (28%)
https://www.swissgrid.ch/css/base/basemod.css - 836B (40%)
Minify your CSS files (mobile)
https://www.swissgrid.ch/css/external/jquery-ui.css - 1.6KiB (28%)
https://www.swissgrid.ch/css/base/basemod.css - 836B (40%)
Minify HTML files (desktop)
https://www.swissgrid.ch/swissgrid/de/home.html - 1.1KiB (15%)
Minify HTML files (mobile)
https://www.swissgrid.ch/swissgrid/de/home.html - 1.1KiB (15%)
Minify JavaScript files (desktop)
https://www.swissgrid.ch/js/cq-shared.js - 16.4KiB (62%)
https://www.swissgrid.ch/js/webtrends.js - 5.5KiB (35%)
https://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
Minify JavaScript files (mobile)
https://www.swissgrid.ch/js/cq-shared.js - 16.4KiB (62%)
https://www.swissgrid.ch/js/webtrends.js - 5.5KiB (35%)
https://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
Optimize image files (desktop)
https://www.swissgrid.ch/swissgrid/de/home/_jcr_content/image.img.jpg/1496327346317.jpg - 50.5KiB (31%)
https://www.swissgrid.ch/swissgrid/de/home/_jcr_content/par/bildverweisbox_1/image.img.jpg/1434699717550.jpg - 4.7KiB (23%)
https://www.swissgrid.ch/dam/resources/Icons_FollowUs/youtube.png - 1.1KiB (66%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 595.
  • The competing domain company.sbb.ch has achieved a score of 1062

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is finanzstarke senioren (based on first 10 subpages of examined domain).
  • The term hertz only occurs on the 50hertz.com website and not on the website of the main domain.
  • The competitor ekz.ch has achieved a value of 311236 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor ekz.ch has achieved a value of 43 for the metric: "Link power of the referring domains".

Social media

  • Facebook gives the category Railroad Company for the domain company.sbb.ch.
  • The number of YouTube views of the competitor ekz.ch youtube account is 83669 (since the last update).
  • The competitor ekz.ch has created 136 youtube videos.
  • The number of Twitter tweets belonging to the competitor swisslife.com tweet account is 1186 (since the last update).
  • The number of Twitter Following for the competitor swisslife.com tweet account is 568 (since the last update).

Seo

  • The search engine rankings update for the main domain took place on 2020-02-05.
  • In the search engine rankings above, the average position of the main domain is: 48.
  • The competitor ekz.ch should get at least 37880 visitors from the search engine per month.
  • The domain ekz.ch has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The CSS file on the main domain https://www.swissgrid.ch/css/base/basemod.css could be compressed to save 40% - 836B kb.
  • The CSS file on the competitor ekz.ch https://www.ekz.ch/etc/designs/ekz-internet/clientlibs/css.e72999ddedda700dddeaf2cb13965405.css could be compressed to save 15% - 5.8KiB kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor ekz.ch website to save 1.2KiB kb each time the page is loaded.
  • The competitor ekz.ch website could compress the JS file https://www.ekz.ch/etc/designs/ekz-internet/clientlibs/js.a8dd69438bba656dc2de0d7f5004c8bc.js and save 88.1KiB kb (45%).
  • Graphic files (on the homepage of the competitor ekz.ch) have a size of 768 kb.