Mini
Content Marketing comparison of websites for tackledirect.com
landsend.com
hrs.com
tacklewarehouse.com
cabelas.ca
tackledirect.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | tackledirect.com | hrs.com | tacklewarehouse.com | cabelas.ca | landsend.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | tackledirect.com | hrs.com | tacklewarehouse.com | cabelas.ca | landsend.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 40,283 | 7,816,294 | 13,617,241 | 74,938 | 2,865,495 |
| Number of Referring Domains (Content Popularity) (day) | 2,667 | 8,188 | 2,488 | 2,047 | 15,785 |
| Number of URLs found in the index (day) | 809,359 | 12,795,997 | 192,956 | 171,038 | 1,485,099 |
| Number of IPs that refer to domain (day) | 2,044 | 5,703 | 1,907 | 1,514 | 10,897 |
| Number of subnets that refer to domain (day) | 1,566 | 4,348 | 1,571 | 1,288 | 7,657 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | 16 | 10 | x | 175 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4 | 88 | 102 | x | 11,909 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 6 | x | x | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 32 | x | x | 272 |
| The exact number of educational domains that refer to domain (day) | 1 | 5 | 8 | x | 161 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | 31 | 99 | x | 11,888 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | 11 |
| The exact number of government links that refer to domain (day) | x | x | x | x | 272 |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 1 | 1 | 9 | 1 |
| The number of outgoing links for this domain (day) | 6 | 1 | 1 | 11 | 2 |
| Average number of internal links for domain (day) | 301 | 10 | 7 | 252 | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | 46 | 45 | 36 | 39 | 50 |
| Authority of Referring Domains (Content Popularity) (day) | 51 | 53 | 33 | 23 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 51 | 53 | 33 | 23 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Fishing Tackle, Lures, Reels, Rods, Gear, Fly | TackleDirect |
|
| Desktop speed score | 54 |
|---|---|
| Mobile speed score | 45 |
| Mobile usability score | 99 |
| Number of all page resources | 136 |
| Number of static page resources | 96 |
| Number of JS page resources | 61 |
| Number of styles (CSS) page resources | 14 |
| Total request weight | 23 kb |
| HTML response weight | 313 kb |
| CSS response weight | 429 kb |
| Images response weight | 924 kb |
| JS response weight | 2741 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://s3.amazonaws.com/prod-lccext/public-assets/css/badge.css
https://cdn.bronto.com/bba/bba.js
https://cdn.bronto.com/bba/settings/77b2a1f5-8281-4872-a45e-88e73bff13f3/settings.js
|
|
Cache (mobile) by setting expiry date for https://cdn-tackledirect.scdn5.secure.raxcdn.com/mod_broadcaster/banner-mobile.js
https://d1vyngmisxigjx.cloudfront.net/images/flags/96x64/US.png
https://files.tackledirect.com/mobilescripts/cycmobileglobalv8.js
|
|
Minify your CSS files (desktop) https://files.tackledirect.com/sitescripts/cycglobalv11.css - 3.5KiB (11%)
http://s3.amazonaws.com/prod-lccext/public-assets/css/badge.css - 3.3KiB (13%)
https://tackledirect.practicaldatacore.com/cdn/mod_productReviews/pdPrStyle.css - 1,019B (26%)
|
|
Minify your CSS files (mobile) https://tackledirect.practicaldatacore.com/cdn/mod_productReviews/pdPrStyle.css - 1,019B (26%)
https://tackledirect.practicaldatacore.com/cdn/mod_questionsAndAnswers/pdQaStyle.css - 566B (22%)
|
|
Minify HTML files (desktop) http://www.tackledirect.com/ - 1.8KiB (11%)
|
|
Minify HTML files (mobile) http://m.tackledirect.com/ - 7.5KiB (19%)
|
|
Minify JavaScript files (desktop) https://files.tackledirect.com/sitescripts/cycglobalv14.js - 6.5KiB (24%)
https://files.tackledirect.com/sitescripts/yswFCcombinedv6.js - 2KiB (24%)
https://files.tackledirect.com/sitescripts/ig_welcome_mat_tackledirectv1.js - 1.4KiB (21%)
|
|
Minify JavaScript files (mobile) https://files.tackledirect.com/mobilescripts/cycmobileglobalv8.js - 6.2KiB (23%)
https://myaccount.tackledirect.com/pdCheckoutScript_global.js - 5.8KiB (22%)
https://files.tackledirect.com/sitescripts/ig_welcome_mat_tackledirectv1.js - 1.4KiB (21%)
|
|
Optimize image files (desktop) https://sep.yimg.com/ay/tackle/tackledirect-summer-apparel-sale-29.jpg - 167.3KiB (75%)
http://hooked.tackledirect.com/wp-content/uploads/2017/07/IMG_3795-e1499454277136.jpg - 114.8KiB (98%)
https://files.tackledirect.com/tacklefrontend/HeroBanners/ICAST2107-BANNER1-MAIN_02.jpg - 45.7KiB (20%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1179.
- The competing domain landsend.com has achieved a score of 2306
Content
- The word or combination of words with the lowest median result regarding the frequency is show airs (based on first 10 subpages of examined domain).
- The achieved value for the metric: "Average number of outbound links to different domains" is 6 .
- Competitor cabelas.ca has reached a value of 171038 for the metric: "Number of URLs found in the index (daily value)".
- The competitor landsend.com has achieved a value of 11 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor hrs.com has reached a value of 1 for the metric: "Number of outgoing links".
Social media
- The domain hrs.com was defined as category: Travel Agency on Facebook.
- On Facebook the main domain was categorized as "Sportswear Store".
- 100% of this group of domains has a Facebook account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- On Instagram, the main domain is followed by 60671 followers.
Seo
- The search engine rankings update for the main domain took place on 2019-05-27.
- The average position in the search engine rankings for the main domain is 74.
- Of all the URLs found in the domain cabelas.ca, "https://www.cabelas.ca/category/fishing/609" is the most frequently found URL in the search results.
- This free report has been updated for the competitor tacklewarehouse.com on 2020-02-09.
- The average number of visitors expected from the search engine for the competitors websites is 18176.
Server
- Title of the homepage for the main domain is Fishing Tackle, Lures, Reels, Rods, Gear, Fly | TackleDirect .
- When the homepage of the main domain is loaded once, 136 objects are downloaded (files, JS scripts, etc.).
- The mobile website of the main domain got a score of 45/100 points for the loading times.
- AJavascript on the competitor cabelas.ca hold 35% of all data transfers.
- Static objects of the competitor tacklewarehouse.com are numerous and http://i.ytimg.com/vi/V1-r0tRND3A/mqdefault.jpg, http://cdn.avmws.com/1013805/, http://i.ytimg.com/vi/7TI7gCXg124/mqdefault.jpg, http://i.ytimg.com/vi/AQ6GW6AjBpo/mqdefault.jpg could have information about their expiry date and be loaded from the cache of the browser.