Mini Content Marketing comparison of websites for tacwrk.com

rucksack.de

60%
Change competitor

planet-sports.de

44%
Change competitor

tacwrk.com

23%

asmc.de

18%
Change competitor

tapir-store.de

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric tacwrk.com planet-sports.de asmc.de rucksack.de tapir-store.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric tacwrk.com planet-sports.de asmc.de rucksack.de tapir-store.de
Number of Referring Backlinks (Content Popularity) (day) 54,051 75,592 520,991 126,077 12,078
Number of Referring Domains (Content Popularity) (day) 826 2,909 2,211 731 696
Number of URLs found in the index (day) 849,922 204,466 706,035 1,380,734 159,896
Number of IPs that refer to domain (day) 492 1,742 1,629 352 375
Number of subnets that refer to domain (day) 406 1,287 1,327 311 319
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 2 1 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 4 2 x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x 2 1 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 4 2 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 5 3 3 0 3
The number of outgoing links for this domain (day) 5 5 3 0 3
Average number of internal links for domain (day) 161 38 96 52 239
Link Strength of Referring Domains (Content Popularity) (day) 31 47 64 30 31
Authority of Referring Domains (Content Popularity) (day) 20 52 53 40 18
TrustMetric value for domain (day) - Majestic metric 20 52 53 40 18

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Online-Shop für Militär, Polizei und Behörden - TACWRK®
Desktop speed score 53
Mobile speed score 45
Mobile usability score 67
Number of all page resources 110
Number of static page resources 103
Number of JS page resources 28
Number of styles (CSS) page resources 12
Total request weight 11 kb
HTML response weight 266 kb
CSS response weight 248 kb
Images response weight 1536 kb
JS response weight 2041 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.tacwrk.com/blog/lp/custom.css
http://www.tacwrk.com/js/swfobject.js
http://www.tacwrk.com/sfProtoculousPlugin/css/input_auto_complete_tag.css
Cache (mobile) by setting expiry date for
http://www.tacwrk.com/blog/lp/custom.css
http://www.tacwrk.com/js/swfobject.js
http://www.tacwrk.com/sfProtoculousPlugin/css/input_auto_complete_tag.css
Speed up server response time
Response time in 0.33 seconds
Minify your CSS files (desktop)
http://www.tacwrk.com/themes/tacwrk/css/style.css - 2.3KiB (25%)
Minify your CSS files (mobile)
http://www.tacwrk.com/themes/tacwrk/css/style.css - 2.3KiB (25%)
Minify JavaScript files (desktop)
http://www.tacwrk.com/themes/tacwrk/js/slider.js - 6.3KiB (53%)
http://www.tacwrk.com/sfProtoculousPlugin/js/prototype.js - 6.3KiB (22%)
http://www.tacwrk.com/themes/tacwrk/js/jquery.form-2.43.js - 3.4KiB (49%)
Minify JavaScript files (mobile)
http://www.tacwrk.com/themes/tacwrk/js/slider.js - 6.3KiB (53%)
http://www.tacwrk.com/sfProtoculousPlugin/js/prototype.js - 6.3KiB (22%)
http://www.tacwrk.com/themes/tacwrk/js/jquery.form-2.43.js - 3.4KiB (49%)
Optimize image files (desktop)
http://www.tacwrk.com/files/content-image/uf-pro_Tropentarn_DE_02.jpg - 291.8KiB (81%)
http://www.tacwrk.com/files/content-image/Behoerden-Rabatt.jpg - 159.1KiB (69%)
http://www.tacwrk.com/files/content-image/arcteryr-restock2017_V04_FB_DE.jpg - 95.6KiB (72%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 635.
  • The competing domain planet-sports.de has achieved a score of 1236

Content

  • The word or combination of words with the worst "Count on Page" result is holster lampen (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is holster lampen (based on first 10 subpages of examined domain).
  • There are many indications that the competitor tapir-store.de has an online shop.
  • The competitor rucksack.de has achieved a value of 126077 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor rucksack.de has reached a value of 731 for the metric: "Number of referring domains (daily value)".

Social media

  • A link to Twitter was found on the main domain.
  • A link to Instagram was found on the competitors website planet-sports.de.
  • 80% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the main domain facebook account is 321 (since the last update).

Seo

  • Of all the URLs found in the domain rucksack.de, "https://www.rucksack.de/" is the most frequently found URL in the search results.
  • The competitors (asmc.de) best performing keyword is kälteschutz and it was found on the position 2
  • In the search engine rankings below, the average position for the competitor asmc.de is: 49.
  • The main domain has a number of expected visitor coming from the search engine of 20624 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The content of the competitor asmc.de website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The CSS of the main domain website accounts for6% of all data transfers.
  • When the homepage of the main domain is loaded once, 110 objects are downloaded (files, JS scripts, etc.).
  • On the homepage of the main domain 12 CSS files can be identified.
  • The mobile website of the main domain got a score of 45/100 points for the loading times.