Mini Content Marketing comparison of websites for tesla.com

home.kpmg.com

82%
Change competitor

vocabulary.com

24%
Change competitor

europcar.ch

24%
Change competitor

tesla.com

16%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric tesla.com europcar.ch vocabulary.com home.kpmg.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x 13800
Youtube comments x x x x
Youtube videos x x x 2969

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric tesla.com europcar.ch vocabulary.com home.kpmg.com
Number of Referring Backlinks (Content Popularity) (day) 3,595,355 845,894 1,615,636 4,940,303
Number of Referring Domains (Content Popularity) (day) 42,660 1,273 24,009 20,151
Number of URLs found in the index (day) 987,263 21,435 503,182 102,436
Number of IPs that refer to domain (day) 31,479 652 19,365 15,753
Number of subnets that refer to domain (day) 20,341 526 13,317 12,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 228 x 548 349
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,469 x 9,260 1,794
Number of governmental and .gov - related domains that refer to domain (day) 46 x 32 71
Number of government and .gov - related external backlinks that link to domain (day) 1,818 x 426 397
The exact number of educational domains that refer to domain (day) 154 x 217 169
Number of Backlinks from .EDU Domains (Content Popularity) (day) 990 x 1,166 885
The exact number of government domains that refer to domain (day) 22 x 10 18
The exact number of government links that refer to domain (day) 98 x 76 44
Average number of outgoing links to unique domains for that domain (day) 3 26 2 0
The number of outgoing links for this domain (day) 5 30 2 0
Average number of internal links for domain (day) 59 16 48 0
Link Strength of Referring Domains (Content Popularity) (day) 62 33 59 51
Authority of Referring Domains (Content Popularity) (day) 40 39 63 42
TrustMetric value for domain (day) - Majestic metric 40 39 63 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Tesla | Premium Electric Sedans and SUVs
Desktop speed score 65
Mobile speed score 53
Mobile usability score 87
Number of all page resources 104
Number of static page resources 91
Number of JS page resources 56
Number of styles (CSS) page resources 5
Total request weight 12 kb
HTML response weight 90 kb
CSS response weight 318 kb
Images response weight 778 kb
JS response weight 1075 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://munchkin.marketo.net/munchkin.js
https://znedscsenlrql0rxd-teslamotors.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_SIID=SI_56IEc0BQlEzdUYl&Q_LOC=https%3A%2F%2Fwww.tesla.com%2F&t=1500858629092
https://www.tesla.com/libraries/boomerang/boomerang-0.9.1466026245.js
Cache (mobile) by setting expiry date for
https://munchkin.marketo.net/munchkin.js
https://znedscsenlrql0rxd-teslamotors.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_SIID=SI_56IEc0BQlEzdUYl&Q_LOC=https%3A%2F%2Fwww.tesla.com%2F&t=1500858641194
https://www.tesla.com/libraries/boomerang/boomerang-0.9.1466026245.js
Minify HTML files (desktop)
https://www.tesla.com/ - 1.6KiB (11%)
Minify HTML files (mobile)
https://www.tesla.com/ - 1.6KiB (11%)
Minify JavaScript files (desktop)
https://www.tesla.com/sites/all/themes/custom/tesla_theme/js/common_functions.js?otj3rh - 12.5KiB (34%)
https://www.tesla.com/misc/ajax.js?v=7.56 - 4.8KiB (62%)
https://www.tesla.com/misc/drupal.js?otj3rh - 4.1KiB (65%)
Minify JavaScript files (mobile)
https://www.tesla.com/sites/all/themes/custom/tesla_theme/js/common_functions.js?otj3rh - 12.5KiB (34%)
https://www.tesla.com/misc/ajax.js?v=7.56 - 4.8KiB (62%)
https://www.tesla.com/misc/drupal.js?otj3rh - 4.1KiB (65%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 590.
  • The competing domain europcar.ch has achieved a score of 877

Content

  • For the popular word kpmg, this would be a similar word combination: closekpmg, kpmg international, international kpmg, receive kpmg, kpmg insights
  • The most common word or combination of words on the competitors Website: europcar.ch is partner deals
  • The term model only appears on this website and not on the websites of the competition.
  • Competitor home.kpmg.com has achieved a value of 397 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor home.kpmg.com has reached a value of 0 for the metric: "Number of outgoing links".

Social media

  • The domain home.kpmg.com has a YouTube account.
  • 50% of this group of domains has a Twitter account.
  • 25% of this group of domains has a Google+ account.
  • 25% of this group of domains has a Youtube account.
  • The number of YouTube views of the competitor home.kpmg.com youtube account is 4733876 (since the last update).

Seo

  • Of all the URLs found in the domain home.kpmg.com, "https://home.kpmg.com/de/de/home/dienstleistungen.html" is the most frequently found URL in the search results.
  • The competitors (vocabulary.com) best performing keyword is uncategorized and it was found on the position 2
  • The best position ever found for the main domain was 1 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 52.
  • The domain europcar.ch has the best search engine rankings average position.

Server

  • Static objects of the competitor home.kpmg.com are numerous and https://scripts.demandbase.com/adobeanalytics/pZy5a2F8.min.js, https://players.brightcove.net/3755095886001/bab88f13-68a2-4796-82e0-134715c7fd58_default/index.min.js, https://www.google.com/recaptcha/api.js?hl=en, https://cdn.gigya-ext.com/screenset-validation.min.js could have information about their expiry date and be loaded from the cache of the browser.
  • The total amount of the website requests on competitor home.kpmg.com was calculated at 23 kb.
  • The number of Javascript resources (on the homepage of the main domain) is 56 .
  • On the homepage of the main domain 5 CSS files can be identified.
  • The entire HTML files of the main domain homepage weighs 90 kb.