Mini Content Marketing comparison of websites for thebump.com

babycenter.com

89%
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thebump.com

26%

babycentre.co.uk

16%
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pregnancy.com

13%
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fitpregnancy.com

12%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric thebump.com babycenter.com babycentre.co.uk fitpregnancy.com pregnancy.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric thebump.com babycenter.com babycentre.co.uk fitpregnancy.com pregnancy.com
Number of Referring Backlinks (Content Popularity) (day) 2,525,690 3,437,376 783,566 877,471 564,184
Number of Referring Domains (Content Popularity) (day) 10,215 50,417 10,990 6,899 709
Number of URLs found in the index (day) 1,737,095 6,598,577 2,504,338 49,981 200
Number of IPs that refer to domain (day) 7,404 33,751 8,286 4,778 368
Number of subnets that refer to domain (day) 5,310 20,518 5,915 3,333 330
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 48 294 48 32 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 81 2,437 118 79 11
Number of governmental and .gov - related domains that refer to domain (day) 6 63 28 4 2
Number of government and .gov - related external backlinks that link to domain (day) 14 218 11,597 12 2,225
The exact number of educational domains that refer to domain (day) 40 202 16 32 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 67 1,826 24 79 8
The exact number of government domains that refer to domain (day) 6 37 x 2 1
The exact number of government links that refer to domain (day) 14 88 x 2 5
Average number of outgoing links to unique domains for that domain (day) 5 18 13 8 1
The number of outgoing links for this domain (day) 8 19 17 11 6
Average number of internal links for domain (day) 77 232 187 38 3
Link Strength of Referring Domains (Content Popularity) (day) 53 52 48 45 28
Authority of Referring Domains (Content Popularity) (day) 40 71 53 50 23
TrustMetric value for domain (day) - Majestic metric 40 71 53 50 23

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
TheBump.com - Pregnancy, Parenting and Baby Information
Desktop speed score 67
Mobile speed score 30
Mobile usability score 99
Number of all page resources 100
Number of static page resources 67
Number of JS page resources 49
Number of styles (CSS) page resources 1
Total request weight 16 kb
HTML response weight 179 kb
CSS response weight 1677 kb
Images response weight 695 kb
JS response weight 3550 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://thebump.com/
https://thebump.com/
https://www.thebump.com/
Cache (desktop) by setting expiry date for
https://api.branch.io/v1/pageview
https://api.segment.io/v1/p
https://pr.realvu.net/prebid2.js
Cache (mobile) by setting expiry date for
https://api.branch.io/v1/pageview
https://api.segment.io/v1/p
https://tags.crwdcntrl.net/c/6444/cc_af_ajax.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/sdk.js - 669B (39%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/sdk.js - 669B (39%)
Optimize image files (desktop)
https://static.thebump.com/homepage-assets/new/desktop/app_promo_bottom_v1.jpg - 62.8KiB (77%)
https://static.thebump.com/homepage-assets/new/desktop/header_carousel_pregnancy_v1.jpg - 42.1KiB (41%)
https://static.thebump.com/homepage-assets/new/desktop/app_promo_v1.jpg - 27.5KiB (75%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 963.
  • The competing domain babycenter.com has achieved a score of 3320

Content

  • It is very likely that you can register and open a user account on the competitors website "fitpregnancy.com".
  • The term bump only appears on this website and not on the websites of the competition.
  • The competitor babycenter.com has achieved a value of 63 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor babycenter.com has achieved a value of 218 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor babycenter.com has achieved a value of 71 for the metric: "Trust metric - Majestic metric".

Social media

  • Facebook gives the category Media/News Company for the domain babycentre.co.uk.
  • A link to Instagram was found on the main domain.
  • 60% of this group of domains has a Instagram account.
  • On Twitter, the main domain ha an activity of 22606 tweets.
  • The number of Instagram followers, which belong to the main domain is 583998 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-01-25 for the domain babycentre.co.uk.
  • The average position in the search engine rankings for the website pregnancy.com is 10.
  • The competitor babycenter.com should get at least 195468 visitors from the search engine per month.
  • From this group of websites, the domain pregnancy.com has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 171006.

Server

  • The version for smartphones and tablets of the competitor babycenter.com has achieved 100 points for user-experience (how user-friendly a website is).
  • When the homepage of the main domain is loaded once, 100 objects are downloaded (files, JS scripts, etc.).
  • 67 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 1 CSS files can be identified.
  • The mobile website of the main domain got a score of 30/100 points for the loading times.