Mini
Content Marketing comparison of websites for thekitchn.com
thespruce.com
foodandwine.com
thekitchn.com
taste.com.au
tasteofhome.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thekitchn.com | taste.com.au | tasteofhome.com | thespruce.com | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 4850 | x | x | x | x |
| Instagram followers | 1236243 | x | x | x | x | |
| Instagram following (account is following) | 689 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thekitchn.com | taste.com.au | tasteofhome.com | thespruce.com | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 5,895,523 | 2,122,628 | 1,903,033 | 4,806,008 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 52,181 | 12,016 | 25,891 | 53,627 | 44,353 |
| Number of URLs found in the index (day) | 448,127 | 886,301 | 432,625 | 147,917 | 305,062 |
| Number of IPs that refer to domain (day) | 31,442 | 8,874 | 16,782 | 34,914 | 27,416 |
| Number of subnets that refer to domain (day) | 17,649 | 5,913 | 10,422 | 19,173 | 16,175 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 168 | 64 | 93 | 227 | 219 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 855 | 391 | 411 | 4,875 | 11,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 16 | 10 | 8 | 43 | 17 |
| Number of government and .gov - related external backlinks that link to domain (day) | 64 | 37 | 21 | 247 | 56 |
| The exact number of educational domains that refer to domain (day) | 131 | 15 | 80 | 181 | 184 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 711 | 51 | 333 | 2,653 | 11,131 |
| The exact number of government domains that refer to domain (day) | 10 | x | 8 | 35 | 15 |
| The exact number of government links that refer to domain (day) | 49 | x | 21 | 104 | 52 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 2 | 7 | 3 | 5 |
| The number of outgoing links for this domain (day) | 5 | 2 | 7 | 3 | 8 |
| Average number of internal links for domain (day) | 10 | 29 | 40 | 11 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 66 | 57 | 53 | 57 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 23 | 36 | 58 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 23 | 36 | 58 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Kitchn | Inspiring cooks, nourishing homes |
|
| Desktop speed score | 81 |
|---|---|
| Mobile speed score | 68 |
| Mobile usability score | 99 |
| Number of all page resources | 126 |
| Number of static page resources | 55 |
| Number of JS page resources | 67 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 30 kb |
| HTML response weight | 249 kb |
| CSS response weight | 441 kb |
| Images response weight | 390 kb |
| JS response weight | 4788 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://content.jwplatform.com/libraries/PVeoipC5.js
http://survey.g.doubleclick.net/async_survey?site=dwpm3zcppfllny3nginxye3clu
http://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=cc3546b2-a8b0-4f6b-8701-d0a00afc6a28
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Cache (mobile) by setting expiry date for http://assets-jpcust.jwpsrv.com/thumbs/VyoxQ21w-720.jpg
https://content.jwplatform.com/libraries/PVeoipC5.js
http://survey.g.doubleclick.net/async_survey?site=dwpm3zcppfllny3nginxye3clu
|
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Speed up server response time
Response time in 0.52 seconds
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Minify JavaScript files (desktop) http://www.lightboxcdn.com/vendor/e4f4e0a4-abdd-493a-a2c4-5c8db1b92897/user.js?cb=636355660442829120 - 25.8KiB (18%)
http://connect.facebook.net/en_US/fbds.js - 694B (33%)
http://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
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Minify JavaScript files (mobile) http://www.lightboxcdn.com/vendor/e4f4e0a4-abdd-493a-a2c4-5c8db1b92897/user.js?cb=636355660442829120 - 25.8KiB (18%)
http://connect.facebook.net/en_US/fbds.js - 696B (33%)
http://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
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Optimize image files (desktop) https://atmedia.imgix.net/0db33867487564597fe6803b69491e83c48cff5a?auto=compress&frame=1&w=494&h=329&fit=crop - 5.1KiB (15%)
https://atmedia.imgix.net/bdc5b2e696b949c97e5a4806945ab1831b0b9d44?auto=compress&w=612&h=408&fit=crop - 5.1KiB (16%)
https://atmedia.imgix.net/3cd7d147b532b63ab52822cf4c97705bcd7f6df1?auto=compress&frame=1&w=494&h=329&fit=crop - 4.8KiB (13%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1561.
- The competing domain tasteofhome.com has achieved a score of 1277
Content
- The word or combination of words with the worst "Count on Page" result is deco wood (based first 10 subpages of the domain under investigation).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is offers from (based on first 10 subpages of examined domain).
- The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 10 .
- The competitor thespruce.com has achieved a value of 34914 for the metric: "Number of referring domains from different IPs (daily value)".
- Competitor tasteofhome.com has achieved a value of 8 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- The domain foodandwine.com has an Instagram account.
- 100% of this group of domains has a Facebook account.
- 100% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- The number of Twitter tweets belonging to the competitor taste.com.au tweet account is 18545 (since the last update).
Seo
- The URL https://www.thekitchn.com/recipes is the most common search engine result in our search engine rankings
- Of all the URLs found in the domain tasteofhome.com, "https://www.tasteofhome.com/course/dinner-recipes/" is the most frequently found URL in the search results.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 184382 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 368765.
Server
- The desktop version of the main domain received an Insights value of 81 for the performance.
- The CSS of the competitor tasteofhome.com website accounts for5% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the competitor tasteofhome.com website to save 3.6KiB kb each time the page is loaded.
- The desktop version of the website taste.com.au had 67 points scored at Google Insights.
- The mobile version of the competitor tasteofhome.com achieved 58 points for the server response and website loading times in the Google Insights test.