Mini
Content Marketing comparison of websites for thelocal.ch
theguardian.com
topuniversities.com
expatica.com
englishforum.ch
thelocal.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thelocal.ch | theguardian.com | topuniversities.com | englishforum.ch | expatica.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thelocal.ch | theguardian.com | topuniversities.com | englishforum.ch | expatica.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 715,124 | 247,407,602 | 1,769,128 | 798,740 | 6,296,172 |
| Number of Referring Domains (Content Popularity) (day) | 7,608 | 726,461 | 25,572 | 3,698 | 13,802 |
| Number of URLs found in the index (day) | 123,180 | 7,349,878 | 132,579 | 4,597,237 | 778,210 |
| Number of IPs that refer to domain (day) | 5,820 | 323,779 | 20,579 | 2,871 | 11,049 |
| Number of subnets that refer to domain (day) | 4,522 | 118,839 | 15,138 | 1,810 | 8,144 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 26 | 4,007 | 1,507 | 3 | 119 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 76 | 566,317 | 160,144 | 7 | 412 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 900 | 87 | 2 | 14 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | 16,466 | 3,936 | 9 | 76 |
| The exact number of educational domains that refer to domain (day) | 18 | 1,583 | 369 | 1 | 70 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 50 | 183,341 | 47,891 | 1 | 275 |
| The exact number of government domains that refer to domain (day) | 1 | 201 | 6 | x | 7 |
| The exact number of government links that refer to domain (day) | 1 | 4,041 | 7 | x | 53 |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 1 | 10 | 2 | 1 |
| The number of outgoing links for this domain (day) | 13 | 2 | 26 | 2 | 1 |
| Average number of internal links for domain (day) | 16 | 6 | 66 | 20 | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 90 | 55 | 42 | 59 |
| Authority of Referring Domains (Content Popularity) (day) | 35 | 83 | 47 | 29 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 35 | 83 | 47 | 29 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Local - Switzerland's News in English |
|
| Mobile usability score | 99 |
|---|---|
| Number of all page resources | 223 |
| Number of static page resources | 135 |
| Number of JS page resources | 40 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 46 kb |
| HTML response weight | 187 kb |
| CSS response weight | 50 kb |
| Images response weight | 10374 kb |
| JS response weight | 1964 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://www.pvcphtml5.ch/banners.css
https://use.typekit.net/eim0xoc.js
https://www.googletagservices.com/tag/js/gpt.js
|
|
Cache (mobile) by setting expiry date for https://use.typekit.net/eim0xoc.js
https://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/fbevents.js
|
|
Speed up server response time
Response time in 0.55 seconds
|
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Minify JavaScript files (desktop) https://www.thelocal.ch/misc/comparis/994x250/banners.js?fmt=5&lang=en?utm=utm_source%3Dweb%26utm_click%3D_ADCLICK_%26utm_medium%3Dbanner%26utm_campaign%3Dpv-dynamic-994x250%26utm_content%3Dinput - 1.3KiB (38%)
https://www.thelocal.ch/assets/js/common/global.js - 619B (59%)
|
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Minify JavaScript files (mobile) https://www.thelocal.ch/assets/js/common/global.js - 619B (59%)
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Optimize image files (desktop) https://www.thelocal.ch/userdata/images/article/0d30e128471a8400fac5cb066c5f93b928ba66bb4c0331090c237cf4a2c019ad.jpg - 277.9KiB (95%)
https://www.thelocal.ch/userdata/images/article/e43f5cf5136411e7aaa86419a1beda74be463b05e4556bbda704bfb40f38787c.jpg - 273.8KiB (97%)
https://www.thelocal.ch/userdata/images/article/30b0f373ffda43dc6e5b263c337982d53f93c32fe579c459dc281f747c21d43b.jpg - 270.1KiB (98%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 457.
- The competing domain theguardian.com has achieved a score of 3258
Content
- The word or combination of words with the lowest median result regarding the frequency is english denmark (based on first 10 subpages of examined domain).
- Competitor theguardian.com has reached a value of 7349878 for the metric: "Number of URLs found in the index (daily value)".
- The competitor theguardian.com has achieved a value of 323779 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor theguardian.com has reached a value of 1 for the metric: "Average number of outgoing links to different domains".
- Competitor theguardian.com has reached a value of 2 for the metric: "Number of outgoing links".
Social media
- Facebook gives the category Website for the domain topuniversities.com.
- A link to the Linkedin was found on the domain expatica.com.
- On Facebook the main domain was categorized as "Media/News Company".
- 60% of this group of domains has a Twitter account.
- 20% of this group of domains has a Instagram account.
Seo
- The URL https://www.thelocal.ch/ is the most common search engine result in our search engine rankings
- This free report has been updated for the competitor englishforum.ch on 2020-02-07.
- In the search engine rankings below, the average position for the competitor topuniversities.com is: 55.
- The competitor expatica.com should get at least 2851007 visitors from the search engine per month.
- On average, the competitors get at least 6711788 visitors per month from the search engine.
Server
- 135 CSS/JSS static elements can be found on the website of the main domain.
- The entire HTML files of the main domain homepage weighs 187 kb.
- AJavascript on the competitor expatica.com hold 73% of all data transfers.
- The compression of the HTML together with INLINE CSS and JS enables the competitor theguardian.com website to save 1.2KiB kb each time the page is loaded.
- Graphic files (on the homepage of the competitor expatica.com) have a size of 227 kb.