Mini
Content Marketing comparison of websites for theshoppingchannel.com
qvcuk.com
zappos.com
zalando.co.uk
theshoppingchannel.com
bonton.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | theshoppingchannel.com | zalando.co.uk | qvcuk.com | zappos.com | bonton.com | |
|---|---|---|---|---|---|---|
Facebook
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Facebook fans | x | x | x | x | x |
Twitter
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Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | 1590 |
| Instagram followers | x | x | x | x | 7118 | |
| Instagram following (account is following) | x | x | x | x | 221 | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | theshoppingchannel.com | zalando.co.uk | qvcuk.com | zappos.com | bonton.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 160,325,574 | 430,047 | 651,110 | 7,840,497 | 1,460,580 |
| Number of Referring Domains (Content Popularity) (day) | 6,522 | 5,276 | 4,291 | 42,095 | 4,378 |
| Number of URLs found in the index (day) | 48,776 | 7,195,989 | 824,305 | 8,132,470 | 90,122 |
| Number of IPs that refer to domain (day) | 3,617 | 3,418 | 3,087 | 27,528 | 3,061 |
| Number of subnets that refer to domain (day) | 2,179 | 2,717 | 2,227 | 17,113 | 2,555 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 13 | 8 | 7 | 115 | 25 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 321,282 | 106 | 21 | 679 | 7,735 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | 1 | 10 | 4 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | 6 | 30 | 40 |
| The exact number of educational domains that refer to domain (day) | 2 | 1 | 2 | 99 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | 93 | 6 | 643 | 7,702 |
| The exact number of government domains that refer to domain (day) | x | x | x | 8 | 2 |
| The exact number of government links that refer to domain (day) | x | x | x | 28 | 3 |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 1 | 10 | 4 | 0 |
| The number of outgoing links for this domain (day) | 7 | 2 | 11 | 5 | 0 |
| Average number of internal links for domain (day) | 33 | 48 | 229 | 212 | 231 |
| Link Strength of Referring Domains (Content Popularity) (day) | 38 | 43 | 44 | 56 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 32 | 21 | 57 | 76 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 32 | 21 | 57 | 76 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Shop Jewellery, Beauty, Fashions, Home at TSC - Online Shopping for Canadians |
|
| Desktop speed score | 70 |
|---|---|
| Mobile speed score | 46 |
| Mobile usability score | 99 |
| Number of all page resources | 116 |
| Number of static page resources | 66 |
| Number of JS page resources | 43 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 25 kb |
| HTML response weight | 69 kb |
| CSS response weight | 293 kb |
| Images response weight | 513 kb |
| JS response weight | 2270 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://theshoppingchannel.com/
http://www.theshoppingchannel.com/
https://www.theshoppingchannel.com/
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/dil-contents-06659a40cb9124593e34a50af0ca63e7141a5a40.js
https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/mbox-contents-d7a830c838a3771813f1f0e4240fbe477a2d9e33.js
https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/s-code-contents-28c65a828309f9a4a854d58e689bc751cae065a2.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/dil-contents-06659a40cb9124593e34a50af0ca63e7141a5a40.js
https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/mbox-contents-d7a830c838a3771813f1f0e4240fbe477a2d9e33.js
https://assets.adobedtm.com/53de2a58833337fbe20047acb2cd7b83ff0cc7e5/s-code-contents-28c65a828309f9a4a854d58e689bc751cae065a2.js
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Speed up server response time
Response time in 0.29 seconds
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Minify your CSS files (desktop) https://src.tscimg.ca/Content/en_CA/Assets/CSS/GlobalCustom_160712_FlyoutUpdate.css?v=92 - 2KiB (34%)
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Minify HTML files (desktop) https://www.theshoppingchannel.com/ - 2.3KiB (19%)
https://assets.esicdn.cloud/client56/veo/cors/?xdm_e=https%3A%2F%2Fwww.theshoppingchannel.com&xdm_c=default7204&xdm_p=1 - 1.1KiB (39%)
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Minify HTML files (mobile) https://assets.esicdn.cloud/client56/veo/cors/?xdm_e=https%3A%2F%2Fwww.theshoppingchannel.com&xdm_c=default738&xdm_p=1 - 1.1KiB (39%)
https://www.theshoppingchannel.com/ - 1.1KiB (13%)
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Minify JavaScript files (desktop) https://src.tscimg.ca/Content/en_CA/Text/Category/Global/GlobalNav/2013/11/01/jquery.imagecube.js - 2.4KiB (36%)
https://www.theshoppingchannel.com/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZDE3AUkSwWsflNr40eRoAuBtYo0OZQmz5onqXnIkCMF7XMXmgw2&t=636264156700000000 - 619B (14%)
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Minify JavaScript files (mobile) https://www.theshoppingchannel.com/api/v2/en/products/recentlyaired - 766B (18%)
https://www.theshoppingchannel.com/api/v2/en/menu - 712B (11%)
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Optimize image files (desktop) https://src.tscimg.ca/Content/en_CA/Images/Category/Homepage/2017/07/14/HP_BNR_170714.jpg - 10.8KiB (22%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 561.
- The competing domain qvcuk.com has achieved a score of 2526
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is shopping verified (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "zalando.co.uk".
- Competitor qvcuk.com has achieved a value of 6 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor qvcuk.com has achieved a value of 2 for the metric: "Number of referring .EDU domains (daily value)".
- Competitor qvcuk.com has reached a value of 11 for the metric: "Number of outgoing links".
Social media
- The main domain has a Twitter account.
- The domain bonton.com was defined as category: Retail Company on Facebook.
- A link to Instagram was found on the competitors website zappos.com.
- 140% of this group of domains has a Instagram account.
- THe main domain instagram account has a post activity of 1663
Seo
- Of all the URLs found in the domain bonton.com, "https://www.bonton.com/sc1/furniture/" is the most frequently found URL in the search results.
- The competitors (qvcuk.com) best performing keyword is recently and it was found on the position 14
- In the search engine rankings below, the average position for the competitor bonton.com is: 54.
- The competitor qvcuk.com should get at least 4422 visitors from the search engine per month.
- In the search engine rankings above, the average position of the main domain is: 68.
Server
- It would be an advantage to compress the image at the competitor bonton.com website: https://www.bonton.com/feo-cdn/g/f/IL6UWlMko.jpg in order to 21.2KiB kb.
- The desktop version of the website zalando.co.uk had 67 points scored at Google Insights.
- The number of Javascript resources (on the homepage of the competitor zalando.co.uk) is 40 .
- The CSS file on the main domain https://src.tscimg.ca/Content/en_CA/Assets/CSS/GlobalCustom_160712_FlyoutUpdate.css?v=92 could be compressed to save 34% - 2KiB kb.
- The mobile website of the main domain got a score of 46/100 points for the loading times.