Mini
Content Marketing comparison of websites for thespruce.com
foodandwine.com
thebalance.com
taste.com.au
thespruce.com
thekitchn.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | 4850 | x | x |
| Instagram followers | x | x | 1236243 | x | x | |
| Instagram following (account is following) | x | x | 689 | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thespruce.com | thebalance.com | thekitchn.com | taste.com.au | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,806,008 | 7,881,367 | 5,895,523 | 2,122,628 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 53,627 | 68,489 | 52,181 | 12,016 | 44,353 |
| Number of URLs found in the index (day) | 147,917 | 58,023 | 448,127 | 886,301 | 305,062 |
| Number of IPs that refer to domain (day) | 34,914 | 44,016 | 31,442 | 8,874 | 27,416 |
| Number of subnets that refer to domain (day) | 19,173 | 24,899 | 17,649 | 5,913 | 16,175 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 227 | 762 | 168 | 64 | 219 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4,875 | 6,248 | 855 | 391 | 11,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 43 | 61 | 16 | 10 | 17 |
| Number of government and .gov - related external backlinks that link to domain (day) | 247 | 162 | 64 | 37 | 56 |
| The exact number of educational domains that refer to domain (day) | 181 | 610 | 131 | 15 | 184 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2,653 | 4,278 | 711 | 51 | 11,131 |
| The exact number of government domains that refer to domain (day) | 35 | 47 | 10 | x | 15 |
| The exact number of government links that refer to domain (day) | 104 | 129 | 49 | x | 52 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 4 | 3 | 2 | 5 |
| The number of outgoing links for this domain (day) | 3 | 4 | 5 | 2 | 8 |
| Average number of internal links for domain (day) | 11 | 14 | 10 | 29 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 63 | 66 | 57 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 58 | 61 | 65 | 23 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 58 | 61 | 65 | 23 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Spruce - Make Your Best Home |
|
| Desktop speed score | 73 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 60 |
| Number of static page resources | 29 |
| Number of JS page resources | 24 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 18 kb |
| HTML response weight | 274 kb |
| CSS response weight | 96 kb |
| Images response weight | 369 kb |
| JS response weight | 895 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://thespruce.com/
https://thespruce.com/
https://www.thespruce.com/
|
|
Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://secure-assets.rubiconproject.com/static/psa/us/2.jpg
https://tag.bounceexchange.com/2494/i.js
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://www.googletagmanager.com/gtm.js?id=GTM-M9C9CP9
https://www.googletagservices.com/tag/js/gpt.js
|
|
Optimize image files (desktop) https://secure-assets.rubiconproject.com/static/psa/us/2.jpg - 34.5KiB (66%)
https://fthmb.tqn.com/WJnoyIwQpph8KegBLtVoplaj6q8=/600x400/filters:no_upscale()/about/Stocksy_txp25a64a19bZY100_Medium_1202884-5953f6023df78c1d4293722e.jpg - 23.4KiB (75%)
https://fthmb.tqn.com/3nE1VU49Mw8AZpiQxxEad1Mwv04=/600x400/filters:no_upscale()/about/sangriarecipes-596e3385845b3400119b8849.jpg - 14.2KiB (75%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 576.
- The competing domain taste.com.au has achieved a score of 798
Content
- For the popular word your, this would be a similar word combination: yourself, your career, your inbox, your agent, your credit
- The word or combination of words with the worst "Count on Page" result is school gluten (based first 10 subpages of the domain under investigation).
- The word or combination of words with the lowest median result regarding the frequency is school gluten (based on first 10 subpages of examined domain).
- The competitor foodandwine.com has achieved a value of 21857354 for the metric: "Number of incoming backlinks (daily value)".
- The competitor foodandwine.com has achieved a value of 11227 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
Social media
- A link to Instagram was found on the competitors website foodandwine.com.
- A link to the Linkedin was found on the domain thebalance.com.
- 60% of this group of domains has a Twitter account.
- The number of Twitter tweets belonging to the competitor taste.com.au tweet account is 18545 (since the last update).
- The number of Twitter Following for the competitor taste.com.au tweet account is 647 (since the last update).
Seo
- This free report has been updated for the main domain on 2020-02-02.
- The main domain's best performing keyword is marriage and it was found on the position 6
- The domain taste.com.au has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- On average, the competitors get at least 811967 visitors per month from the search engine.
Server
- Static objects of the competitor foodandwine.com are numerous and http://ac.realvu.net/realvu_boost.js, http://cdn-image.foodandwine.com/sites/all/themes/fwresponsive/rdtemplate/assets/css/svg/sprite.css.svg, http://cdn-image.foodandwine.com/sites/all/themes/fwresponsive/rdtemplate/assets/img/search-icon-white.svg, http://cdn.video.timeinc.com/jumpstart/v2/js/jumpstart.min.js could have information about their expiry date and be loaded from the cache of the browser.
- When the homepage of the main domain is loaded once, 60 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the main domain homepage weighs 96 kb.
- Graphic files (on the homepage of the main domain) have a size of 369 kb.
- The mobile website of the main domain got a score of 53/100 points for the loading times.