Mini Content Marketing comparison of websites for thomann.de

thomann.de

79%

lidl.de

58%
Change competitor

musikpunkt.ch

32%
Change competitor

ch.yamaha.com

26%
Change competitor

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric thomann.de musikpunkt.ch lidl.de ch.yamaha.com
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers 230976 x x x
Instagram following (account is following) 466 x x x
Youtube subscribers 399000 x 155000 46300
Youtube comments x x x x
Youtube videos 1736 x 1953 1287

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric thomann.de musikpunkt.ch lidl.de ch.yamaha.com
Number of Referring Backlinks (Content Popularity) (day) 7,413,986 58,830 1,649,192 3,613
Number of Referring Domains (Content Popularity) (day) 19,396 281 11,150 257
Number of URLs found in the index (day) 5,286,335 206,394 305,830 11,978
Number of IPs that refer to domain (day) 12,077 221 8,366 202
Number of subnets that refer to domain (day) 8,140 187 5,108 173
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 19 x 6 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 94 x 9 x
Number of governmental and .gov - related domains that refer to domain (day) x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x
The exact number of educational domains that refer to domain (day) 3 x 4 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 5 x 7 x
The exact number of government domains that refer to domain (day) x x x x
The exact number of government links that refer to domain (day) x x x x
Average number of outgoing links to unique domains for that domain (day) 8 1 9 6
The number of outgoing links for this domain (day) 8 1 13 6
Average number of internal links for domain (day) 108 326 48 43
Link Strength of Referring Domains (Content Popularity) (day) 64 38 50 35
Authority of Referring Domains (Content Popularity) (day) 48 43 61 36
TrustMetric value for domain (day) - Majestic metric 48 43 61 36

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Welcome – Thomann International
Desktop speed score 66
Mobile speed score 53
Mobile usability score 99
Number of all page resources 228
Number of static page resources 203
Number of JS page resources 32
Number of styles (CSS) page resources 10
Total request weight 26 kb
HTML response weight 543 kb
CSS response weight 2524 kb
Images response weight 1675 kb
JS response weight 5052 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.thomann.de/static/icons/svg/global/visa.svg
https://www.googletagmanager.com/gtag/js?id=G-8J7X9J3HKF
https://www.googletagmanager.com/gtm.js?id=GTM-T3LLKX
Cache (mobile) by setting expiry date for
https://m.thomann.de/gb/wishlist/articleNumbers.json
https://www.googletagmanager.com/gtm.js?id=GTM-W78SLM
https://www.google-analytics.com/plugins/ua/ec.js
Minify your CSS files (desktop)
https://www.thomann.de/static/nc/css/oo__rev43.css - 493B (15%)
Minify your CSS files (mobile)
https://m.thomann.de/static/2816/css/basics.css - 1.2KiB (53%)
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/sdk.js - 674B (39%)
https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
Optimize image files (desktop)
https://images.static-thomann.de/pics//images/category/icons/main/dr.jpg - 13KiB (66%)
https://thumbs.static-thomann.de/thumb//txteaser800--81501e79fbaca6fb7d8252b71a9be983/pics/cms/image/teasertool/de/4675/tc_helicon_topseller.jpg?d=ODRDS2RHVml0RU1NbHJleFltV3lyYjh4R1h2djVHZkNGQnIxM1hKRG5JYzBUWXNzazhtczMzcW5GdWpZSGd5N0pOU3lTZzJveXJNNUovcjJVeDYwcCs1Z1h4a2hZOGdtQURhZnEyQ3Fsajl0NEtwdFM2ODJLWEJOV200WTBJYzRYM01PYnlxNE1rK2p5dG5UbmhicEF2dm90WndBNFpkbi9jdTVSWEhEdTRzbXpVTmdDV0hTM0V4UHBaMEFJbGsyci83azY1dUZZNVpYazgvaHNnMjcvTE9Cd1RRYTRlMDNvRjd2WGx4RGhOaVVFc3pOSlBGczN3RmJIcWhWUjNScU9GTzJJcVZwT3VtV1VoempGMmQ1cldJS0RvWTNPMjlPbTI5TXFySGt5ODdPUnhCYU1JNTU1RXc1SnkxaHZpV1k%3D - 11.3KiB (19%)
https://thumbs.static-thomann.de/thumb//txteaser800--1faeb51eac3b39ac0090bd35d861f79e/pics/cms/image/teasertool/de/4675/ape_labs_apelight_maxi.jpg?d=Y05FNXdLZ1pGS0J6QUdXVHBNTVFFYjh4R1h2djVHZkM2QmJyQUphc3RsNDBUWXNzazhtczMzcW5GdWpZSGd5N0pOU3lTZzJveXJNNUovcjJVeDYwcCs1Z1h4a2hZOGdtQURhZnEyQ3Fsajg0TmhtdXRTb1YzWEJOV200WTBJYzRNSTVkSzBsTm5Fc1ExNERocDkzRUhScEJDazJqcEYrUE1nMk1QelgrT2lvUFRNbUYveXdZNmxzNXFHRVRmTXUwZW9yVTJlQlBEbWxWdll2c1ZGOHpvVFpieUtCV3BqQUhFeVVET3VBdGpwQ0kwWHpaNzZhTXpsU2FySjVlNGhsZWlFQWNlSWxlMVJ5b2dZcmJvOUgvOVdHU3FVVVJOK09uU29mdXhLeW1La2VPZHExcWlJT2NQdllTWndXWE16UVU%3D - 10.6KiB (16%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2777.
  • The competing domain ch.yamaha.com has achieved a score of 927

Content

  • 3259 words or phrases (two word combinations) were found on the main domain.
  • The competitor lidl.de has achieved a value of 1024833 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor lidl.de has achieved a value of 4585 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor lidl.de has achieved a value of 5 for the metric: "Number of referring .EDU domains (daily value)".
  • The value achieved for the metric: "Link power of the referring domains" is 64 .

Social media

  • The domain musikpunkt.ch was defined as category: Musical Instrument Store on Facebook.
  • 25% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor lidl.de tweet account is 6622 (since the last update).
  • The number of Instagram followers, which belong to the main domain is 196577 (since the last update).
  • The number of YouTube views of the main domain is 55998080 (since the last update).

Seo

  • This free report has been updated for the competitor musikpunkt.ch on 2020-02-10.
  • The search engine rankings update for the main domain took place on 2020-02-10.
  • The number of visitors from the search engine to the main domain is 5378810 per month.
  • From this group of websites, the domain musikpunkt.ch has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The desktop version of the website lidl.de had 44 points scored at Google Insights.
  • When the homepage of the competitor lidl.de is loaded once, 98 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the competitor lidl.de) is 23 .
  • When the homepage of the main domain is loaded once, 204 objects are downloaded (files, JS scripts, etc.).
  • The total amount of the website requests on the main domain was calculated at 23 kb.