Mini
Content Marketing comparison of websites for thomson.co.uk
travelandleisure.com
75%
Change competitor
thomson.co.uk
46%
thomascook.com
41%
Change competitor
kuoni.co.uk
27%
Change competitor
firstchoice.co.uk
26%
Change competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thomson.co.uk | kuoni.co.uk | thomascook.com | travelandleisure.com | firstchoice.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thomson.co.uk | kuoni.co.uk | thomascook.com | travelandleisure.com | firstchoice.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 418,920 | 372,707 | 1,850,245 | 9,115,425 | 139,900 |
| Number of Referring Domains (Content Popularity) (day) | 8,277 | 3,888 | 10,014 | 48,969 | 4,921 |
| Number of URLs found in the index (day) | 36,560 | 59,847 | 201,201 | 513,749 | 44,148 |
| Number of IPs that refer to domain (day) | 6,075 | 2,706 | 7,184 | 32,976 | 3,448 |
| Number of subnets that refer to domain (day) | 4,552 | 1,957 | 5,128 | 19,911 | 2,658 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 28 | 4 | 53 | 330 | 11 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 89 | 13 | 2,527 | 4,262 | 254 |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | 2 | 12 | 245 | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,888 | 35 | 359 | 481 | 14 |
| The exact number of educational domains that refer to domain (day) | 9 | 2 | 9 | 275 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 27 | 4 | 19 | 4,007 | 6 |
| The exact number of government domains that refer to domain (day) | 2 | x | x | 42 | x |
| The exact number of government links that refer to domain (day) | 2 | x | x | 159 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 2 | 9 | 3 | 1 |
| The number of outgoing links for this domain (day) | 0 | 3 | 10 | 6 | 1 |
| Average number of internal links for domain (day) | 0 | 43 | 69 | 40 | 7 |
| Link Strength of Referring Domains (Content Popularity) (day) | 36 | 49 | 52 | 64 | 43 |
| Authority of Referring Domains (Content Popularity) (day) | 30 | 58 | 63 | 70 | 60 |
| TrustMetric value for domain (day) - Majestic metric | 30 | 58 | 63 | 70 | 60 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Thomson | Holidays designed for you. Only from Thomson |
|
| Desktop speed score | 69 |
|---|---|
| Mobile speed score | 52 |
| Mobile usability score | 98 |
| Number of all page resources | 246 |
| Number of static page resources | 123 |
| Number of JS page resources | 96 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 55 kb |
| HTML response weight | 279 kb |
| CSS response weight | 375 kb |
| Images response weight | 872 kb |
| JS response weight | 2498 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://cdn.content.tuigroup.com/adamtui/2017_7/13_13/0652824c-43e0-4fe2-89b6-a7af00e17c2b/12.07.17_quart_1080x608_tui_merch.jpg
http://track.uniqodo.com/21.js
http://tui-thomson.baynote.net/r/tui-thomson/custom-script.js
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Cache (mobile) by setting expiry date for http://cdn.content.tuigroup.com/adamtui/2017_7/13_13/0652824c-43e0-4fe2-89b6-a7af00e17c2b/12.07.17_quart_1080x608_tui_merch.jpg
http://health.foresee.com/
http://track.uniqodo.com/21.js
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Speed up server response time
Response time in 0.21 seconds
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Minify your CSS files (desktop) http://www.thomson.co.uk/destinations/_ui/addons/liveeditaddon/mobile/common/css/liveeditaddon.css - 805B (34%)
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Minify your CSS files (mobile) http://www.thomson.co.uk/destinations/_ui/addons/liveeditaddon/mobile/common/css/liveeditaddon.css - 805B (34%)
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Minify HTML files (desktop) http://poweredby.thomson.co.uk/container/6627;43208;4907;iframe/?spotName=Natural_Search&ns=&ft_referrer=http%3A%2F%2Fwww.thomson.co.uk%2F&ft_custom=Homepage.Resp_Homepage&cachebuster=6226858054.287731 - 2.7KiB (16%)
http://poweredby.thomson.co.uk/container/6627;45835;5179;iframe/?spotName=Home_Page&cachebuster=6709420667.029917 - 1.1KiB (17%)
http://poweredby.thomson.co.uk/container/6627;46158;5179;iframe/?spotName=Thomson_AllPages_Exclusion_NonSecure&cachebuster=1885609978.3442914 - 734B (15%)
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Minify HTML files (mobile) http://poweredby.thomson.co.uk/container/6627;43208;4907;iframe/?spotName=Natural_Search&ns=&ft_referrer=http%3A%2F%2Fwww.thomson.co.uk%2F&ft_custom=Homepage.Resp_Homepage&cachebuster=8273567690.048367 - 2.7KiB (16%)
http://poweredby.thomson.co.uk/container/6627;45835;5179;iframe/?spotName=Home_Page&cachebuster=6709420667.029917 - 1.1KiB (17%)
http://poweredby.thomson.co.uk/container/6627;46158;5179;iframe/?spotName=Thomson_AllPages_Exclusion_NonSecure&cachebuster=3448798269.9647546 - 734B (15%)
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Minify JavaScript files (desktop) http://tui-thomson.baynote.net/r/tui-thomson/custom-script.js - 2.8KiB (47%)
http://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Minify JavaScript files (mobile) http://tui-thomson.baynote.net/r/tui-thomson/custom-script.js - 2.8KiB (47%)
http://connect.facebook.net/en_US/fbds.js - 696B (33%)
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Optimize image files (desktop) https://newmedia.thomson.co.uk/live/vol/3/38c85596bbfa74ea1ae07d548574d2f236b5efa9/488x274/web/TUI_BRAND_16_HERO_F005_ac67c26445a7269a71c24b14350324a8a962f494.jpg - 21.2KiB (80%)
https://newmedia.thomson.co.uk/live/vol/3/418531c5960bbcff21cec4696812a4b9e5833e6d/488x274/web/GLD_GEN_15_F049_196e3471f40f52a3fcf55e0c84c8b9561ea1a6df.jpg - 18.5KiB (77%)
https://newmedia.thomson.co.uk/live/vol/3/94f4d965a01df2c976c1a242ab7bfef09e9ab225/488x274/web/SENSIMAR_15_HERO_F006R_099a81f0f1c3e5918a112216b395cc0b5565bef7.jpg - 17.4KiB (76%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1721.
- The competing domain thomascook.com has achieved a score of 1517
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is information about (based on first 10 subpages of examined domain).
- The term thomson only appears on this website and not on the websites of the competition.
- The value achieved for the metric: "Authority of the referring domains" is 30 .
- Competitor firstchoice.co.uk has achieved a value of 3 for the metric: "Number of referring .EDU domains (daily value)".
- Competitor travelandleisure.com has achieved a value of 42 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- A link to Twitter has been found on the domain thomascook.com.
- The main domain has a Google+ account.
- On Facebook, the main domain is followed by 73885 fans.
- The number of Twitter tweets belonging to the main domain tweet account is 16526 (since the last update).
- The number of instagram posts on the competitor travelandleisure.com instagram account is 6001 (since the last update).
Seo
- The URL http://www.thomson.co.uk/destinations/africa/morocco/morocco-agadir/holidays-morocco-agadir.html is the most common search engine result in our search engine rankings
- The number of visitors from the search engine to the main domain is 28184 per month.
- This free report has been updated for the competitor kuoni.co.uk on 2020-02-08.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 9283 in our rankings.
Server
- The main domain has a number of pages indexed in the search engine of 39,200.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 734B kb each time the page is loaded.
- AJavascript on the competitor firstchoice.co.uk hold 60% of all data transfers.
- Static objects of the competitor thomascook.com are numerous and http://dd6zx4ibq538k.cloudfront.net/static/images/3381/4f2e889ba2dfda1787260b9f42e162b2_300_300.png, https://d16fk4ms6rqz1v.cloudfront.net/capture/legacy_receiver.js, https://d1m54pdnjzjnhe.cloudfront.net/thomas-cook/deals/v1.1.4.min.js, https://d1m54pdnjzjnhe.cloudfront.net/thomas-cook/library/library.v0.min.js could have information about their expiry date and be loaded from the cache of the browser.
- The entire HTML files of the competitor kuoni.co.uk homepage weighs 239 kb.