Mini
Content Marketing comparison of websites for thoughtco.com
thoughtco.com
history.com
hbr.org
vocabulary.com
thebalance.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thoughtco.com | history.com | vocabulary.com | thebalance.com | hbr.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thoughtco.com | history.com | vocabulary.com | thebalance.com | hbr.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 9,535,207 | 4,690,057 | 1,615,636 | 7,881,367 | 22,589,026 |
| Number of Referring Domains (Content Popularity) (day) | 114,530 | 99,925 | 24,009 | 68,489 | 160,569 |
| Number of URLs found in the index (day) | 148,012 | 288,880 | 503,182 | 58,023 | 560,379 |
| Number of IPs that refer to domain (day) | 74,264 | 61,619 | 19,365 | 44,016 | 95,599 |
| Number of subnets that refer to domain (day) | 39,943 | 33,464 | 13,317 | 24,899 | 49,797 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1,948 | 1,413 | 548 | 762 | 1,751 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 105,683 | 20,198 | 9,260 | 6,248 | 652,736 |
| Number of governmental and .gov - related domains that refer to domain (day) | 177 | 159 | 32 | 61 | 173 |
| Number of government and .gov - related external backlinks that link to domain (day) | 827 | 1,187 | 426 | 162 | 2,679 |
| The exact number of educational domains that refer to domain (day) | 1,269 | 1,136 | 217 | 610 | 1,101 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 89,654 | 17,059 | 1,166 | 4,278 | 539,460 |
| The exact number of government domains that refer to domain (day) | 106 | 130 | 10 | 47 | 102 |
| The exact number of government links that refer to domain (day) | 524 | 1,050 | 76 | 129 | 690 |
| Average number of outgoing links to unique domains for that domain (day) | 9 | 6 | 2 | 4 | 6 |
| The number of outgoing links for this domain (day) | 10 | 12 | 2 | 4 | 7 |
| Average number of internal links for domain (day) | 70 | 40 | 48 | 14 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 73 | 66 | 59 | 63 | 73 |
| Authority of Referring Domains (Content Popularity) (day) | 87 | 75 | 63 | 61 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 87 | 75 | 63 | 61 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ThoughtCo.com is the World's Largest Education Resource |
|
| Desktop speed score | 67 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 99 |
| Number of all page resources | 96 |
| Number of static page resources | 36 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 31 kb |
| HTML response weight | 122 kb |
| CSS response weight | 62 kb |
| Images response weight | 530 kb |
| JS response weight | 897 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://thoughtco.com/
https://thoughtco.com/
https://www.thoughtco.com/
|
|
Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://secure-assets.rubiconproject.com/static/psa/casala_clk/15.png
https://www.googletagmanager.com/gtm.js?id=GTM-KL5JS8Z
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://pixel.everesttech.net/1x1
https://www.googletagmanager.com/gtm.js?id=GTM-KL5JS8Z
|
|
Optimize image files (desktop) https://www.thoughtco.com/static/2.17.0/image/hp-science,tech,math.png - 66.6KiB (87%)
https://www.thoughtco.com/static/2.17.0/image/hp-arts,music,recreation.png - 58.5KiB (86%)
https://www.thoughtco.com/static/2.17.0/image/hp-resources.png - 52.3KiB (87%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1838.
- The competing domain history.com has achieved a score of 1808
Content
- For the popular word history, this would be a similar word combination: from history, history schedule, history create, history shows, history emails
- The word or combination of words with the best median result regarding the frequency on the competitors website is vocabulary (based on first 10 subpages of examined domain).
- The word or combination of words with the worst "Count on Page" result is depression altered (based first 10 subpages of the domain under investigation).
- Competitor vocabulary.com has achieved a value of 10 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor hbr.org has achieved a value of 690 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
Social media
- The domain vocabulary.com was defined as category: Education Website on Facebook.
- The domain hbr.org has a Linkedin account.
- A link to Instagram was found on the competitors website history.com.
- 40% of this group of domains has a Google+ account.
- 20% of this group of domains has a Instagram account.
Seo
- The competitors (thebalance.com) best performing keyword is liens and it was found on the position 5
- The competitor vocabulary.com should get at least 1027299 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2020-02-14.
- The main domain has a number of expected visitor coming from the search engine of 381142 per month (traffic).
- The average number of visitors expected from the search engine for the competitors websites is 2052564.
Server
- The competitor history.com has a number of pages indexed in the search engine of 40,100.
- The CSS file on the competitor history.com https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css could be compressed to save 40% - 3.9KiB kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor history.com website to save 9.3KiB kb each time the page is loaded.
- It would be an advantage to compress the image at the competitor history.com website: http://cdn.watch.aetnd.com/prod.cdn.watch.aetnd.com.s3.amazonaws.com/sites/2/2017/07/History_Homepage_2048x1152_UFOList.jpg?w=1024 in order to 14.6KiB kb.
- The number of static elements on the history.com page is 89.