Mini Content Marketing comparison of websites for toblermanagement.ch

hays.ch

72%
Change competitor

kraus-und-partner.de

60%
Change competitor

rundstedt.de

33%
Change competitor

iek.ch

21%
Change competitor

toblermanagement.ch

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric toblermanagement.ch hays.ch kraus-und-partner.de iek.ch rundstedt.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 389 x x x
Youtube comments x x x x x
Youtube videos x 135 x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric toblermanagement.ch hays.ch kraus-und-partner.de iek.ch rundstedt.de
Number of Referring Backlinks (Content Popularity) (day) x 241,710 11,130 x 7,496
Number of Referring Domains (Content Popularity) (day) x 733 831 x 526
Number of URLs found in the index (day) x 75,490 17,789 x 7,676
Number of IPs that refer to domain (day) x 220 389 x 383
Number of subnets that refer to domain (day) x 186 320 x 313
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 12 4 x 1
The number of outgoing links for this domain (day) x 12 4 x 1
Average number of internal links for domain (day) x 52 13 x 9
Link Strength of Referring Domains (Content Popularity) (day) x 44 35 x 32
Authority of Referring Domains (Content Popularity) (day) x 38 44 x 43
TrustMetric value for domain (day) - Majestic metric x 38 44 x 43

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home
Desktop speed score 54
Mobile speed score 55
Mobile usability score 100
Number of all page resources 24
Number of static page resources 22
Number of JS page resources 8
Number of styles (CSS) page resources 6
Total request weight 2 kb
HTML response weight 9 kb
CSS response weight 91 kb
Images response weight 235 kb
JS response weight 520 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://toblermanagement.ch/images/Assessment_250150.jpg
http://toblermanagement.ch/images/PV%2020.jpg
http://toblermanagement.ch/images/Standortbestimmung.jpg
Cache (mobile) by setting expiry date for
http://toblermanagement.ch/images/Assessment_250150.jpg
http://toblermanagement.ch/images/PV%2020.jpg
http://toblermanagement.ch/images/Standortbestimmung.jpg
Speed up server response time
Response time in 0.38 seconds
Minify your CSS files (desktop)
http://toblermanagement.ch/templates/tm_templateshome/css/template.css - 11.7KiB (16%)
http://toblermanagement.ch/templates/tm_templateshome/css/template.responsive.css - 2KiB (22%)
http://toblermanagement.ch/templates/system/css/general.css - 600B (22%)
Minify your CSS files (mobile)
http://toblermanagement.ch/templates/tm_templateshome/css/template.css - 11.7KiB (16%)
http://toblermanagement.ch/templates/tm_templateshome/css/template.responsive.css - 2KiB (22%)
http://toblermanagement.ch/templates/system/css/general.css - 600B (22%)
Minify JavaScript files (desktop)
http://toblermanagement.ch/templates/tm_templateshome/script.js - 19.9KiB (42%)
http://toblermanagement.ch/templates/tm_templateshome/script.responsive.js - 6.4KiB (37%)
Minify JavaScript files (mobile)
http://toblermanagement.ch/templates/tm_templateshome/script.js - 19.9KiB (42%)
http://toblermanagement.ch/templates/tm_templateshome/script.responsive.js - 6.4KiB (37%)
Optimize image files (desktop)
http://toblermanagement.ch/images/Standortbestimmung.jpg - 122.9KiB (90%)
http://toblermanagement.ch/images/Workshops_250150.jpg - 19.2KiB (69%)
http://toblermanagement.ch/images/Assessment_250150.jpg - 16.5KiB (66%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 432.
  • The competing domain iek.ch has achieved a score of 579

Content

  • The competitor "hays.ch" enables visitors to subscribe to their newsletter list.
  • The competitor "rundstedt.de" probably has an subpage with a contact form.
  • The term mensch only appears on one competitor's website - hays.ch.
  • The competitor hays.ch has achieved a value of 44 for the metric: "Link power of the referring domains".
  • The competitor rundstedt.de has achieved a value of 43 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain iek.ch has a Twitter account.
  • The domain kraus-und-partner.de has a Google+ account.
  • 60% of this group of domains has a Facebook account.
  • 80% of this group of domains has a LinkedIn account.
  • The number of YouTube views of the competitor hays.ch youtube account is 60793 (since the last update).

Seo

  • The competitors (kraus-und-partner.de) best performing keyword is unternehmenspolitik and it was found on the position 2
  • The competitor iek.ch should get at least 18915 visitors from the search engine per month.
  • The URL http://www.toblermanagement.ch/ occurs most frequently in the search engine results.
  • The best position ever found for the main domain was 34 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 57.

Server

  • Static objects of the competitor hays.ch are numerous and https://www.hays.ch/o/analytics-processor/track, https://www.hays.ch/o/haystheme/css/aui/lexicon/fonts/alloy-font-awesome/font/fontawesome-alloy.woff, https://static.hotjar.com/c/hotjar-393163.js?sv=5, https://static.hotjar.com/static/client/modules/assets/widget_icons_dark.png could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor iek.ch website: https://www.iek.ch/wAssets/img/home/IMG_3607_iek_071216.jpg in order to 143.7KiB kb.
  • On the homepage, belonging to hays.ch 13 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor hays.ch website.
  • The server of the main domain responded within0.38 seconds.