Mini Content Marketing comparison of websites for topcashback.co.uk

topcashback.co.uk

57%

wish.com

53%
Change competitor

starhub.com

47%
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discovery.co.za

44%
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vodafone.ie

28%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric topcashback.co.uk wish.com discovery.co.za starhub.com vodafone.ie
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric topcashback.co.uk wish.com discovery.co.za starhub.com vodafone.ie
Number of Referring Backlinks (Content Popularity) (day) 826,636 1,996,526 382,156 348,004 138,123
Number of Referring Domains (Content Popularity) (day) 4,341 11,193 2,550 6,299 2,513
Number of URLs found in the index (day) 344,932 663,168 6,995,518 1,575,446 1,856,961
Number of IPs that refer to domain (day) 3,145 8,727 1,823 3,367 1,902
Number of subnets that refer to domain (day) 2,233 5,998 1,287 2,728 1,609
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 11 10 17 20 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 50 18 78 95 12
Number of governmental and .gov - related domains that refer to domain (day) 2 x 2 8 x
Number of government and .gov - related external backlinks that link to domain (day) 2 x 33 28 x
The exact number of educational domains that refer to domain (day) x 6 1 4 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 14 4 10 6
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 4 0 0 4 1
The number of outgoing links for this domain (day) 4 0 0 4 1
Average number of internal links for domain (day) 85 4 6 63 40
Link Strength of Referring Domains (Content Popularity) (day) 50 47 40 45 42
Authority of Referring Domains (Content Popularity) (day) 55 27 23 25 54
TrustMetric value for domain (day) - Majestic metric 55 27 23 25 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
TopCashback Official Site: UK's Highest Paying Cashback Site
Desktop speed score 79
Mobile speed score 50
Mobile usability score 100
Number of all page resources 59
Number of static page resources 41
Number of JS page resources 15
Number of styles (CSS) page resources 6
Total request weight 7 kb
HTML response weight 56 kb
CSS response weight 113 kb
Images response weight 494 kb
JS response weight 1414 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://topcashback.co.uk/
https://topcashback.co.uk/
https://www.topcashback.co.uk/
Cache (desktop) by setting expiry date for
https://cdn-3.convertexperiments.com/js/10023262-10021686.js
https://script.crazyegg.com/pages/scripts/0010/8460.js?431639
https://www.google.com/recaptcha/api.js
Cache (mobile) by setting expiry date for
https://cdn-3.convertexperiments.com/js/10023262-10021686.js
https://script.crazyegg.com/pages/scripts/0010/8460.js?431639
https://www.google.com/recaptcha/api.js
Minify your CSS files (desktop)
https://use.fontawesome.com/46333e832f.css - 134B (37%)
Minify JavaScript files (desktop)
https://cdnjs.cloudflare.com/ajax/libs/modernizr/2.8.3/modernizr.js - 10.2KiB (66%)
https://www.topcashback.co.uk/WebResource.axd?d=uVcksZy29krunA45fpJ_VTOcJ_-QwHXtgDiYlg5ZEcy-cu3Ijk4Sq_aHCehDn2gXTcvvvOyZC7LemTfyCdkAswRT8ZM1&t=636776725224055265 - 620B (14%)
https://www.topcashback.co.uk/WebResource.axd?d=O-VO5pe5fhJBLuw9ovsAoXUgB4RjA0w8nEIL3gpdv1qMX27XEnR-wBtkmebSzoE7NXuaHwyPjfqWAsL2F6QnM1mD8lI1&t=636776725224055265 - 119B (16%)
Minify JavaScript files (mobile)
https://cdnjs.cloudflare.com/ajax/libs/modernizr/2.8.3/modernizr.js - 10.2KiB (66%)
https://www.topcashback.co.uk/WebResource.axd?d=uVcksZy29krunA45fpJ_VTOcJ_-QwHXtgDiYlg5ZEcy-cu3Ijk4Sq_aHCehDn2gXTcvvvOyZC7LemTfyCdkAswRT8ZM1&t=636776725224055265 - 620B (14%)
https://www.topcashback.co.uk/WebResource.axd?d=O-VO5pe5fhJBLuw9ovsAoXUgB4RjA0w8nEIL3gpdv1qMX27XEnR-wBtkmebSzoE7NXuaHwyPjfqWAsL2F6QnM1mD8lI1&t=636776725224055265 - 119B (16%)
Optimize image files (desktop)
https://d2t2wfirfyzjhs.cloudfront.net/images/loggedout/img-back-member5.jpg - 18.3KiB (30%)
https://www.topcashback.co.uk/images/loggedout/img-back-member-B.jpg - 18.3KiB (30%)
https://d2t2wfirfyzjhs.cloudfront.net/images/gecko-images/icons/blogicon.png - 184B (15%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1834.
  • The competing domain discovery.co.za has achieved a score of 1415

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is your (based on first 10 subpages of examined domain).
  • The competitor wish.com has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
  • Competitor wish.com has reached a value of 0 for the metric: "Number of outgoing links".
  • The value achieved for the metric: "Number of outgoing links" is 4 .
  • The value achieved for the metric: "Authority of the referring domains" is 55 .

Social media

  • The domain discovery.co.za has a Twitter account.
  • A link to Instagram was found on the main domain.
  • 60% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Instagram followers, which belong to the main domain is 19783 (since the last update).

Seo

  • The best position ever found for the competitor discovery.co.za was 15 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 62.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 33360 in our rankings.
  • On average, the competitors get at least 66720 visitors per month from the search engine.

Server

  • The CSS of the competitor wish.com website accounts for6% of all data transfers.
  • The total amount of the website requests on competitor wish.com was calculated at 12 kb.
  • The entire HTML files of the competitor wish.com homepage weighs 145 kb.
  • It would be an advantage to compress the image at the main domain: https://d2t2wfirfyzjhs.cloudfront.net/images/loggedout/img-back-member5.jpg in order to 18.3KiB kb.
  • When the homepage of the main domain is loaded once, 59 objects are downloaded (files, JS scripts, etc.).