Mini Content Marketing comparison of websites for tourradar.com

gate1travel.com

67%
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visitgreece.gr

33%
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tourradar.com

22%

backroads.com

20%
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tripsavvy.com

20%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric tourradar.com visitgreece.gr backroads.com gate1travel.com tripsavvy.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric tourradar.com visitgreece.gr backroads.com gate1travel.com tripsavvy.com
Number of Referring Backlinks (Content Popularity) (day) 1,467,819 1,098,964 64,804 107,227 2,317,007
Number of Referring Domains (Content Popularity) (day) 3,586 9,266 2,720 1,739 37,272
Number of URLs found in the index (day) 774,095 46,592 41,529 48,507 90,512
Number of IPs that refer to domain (day) 2,788 6,982 1,927 1,218 26,861
Number of subnets that refer to domain (day) 1,968 5,083 1,607 1,048 16,608
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 12 59 11 7 364
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 72 259 36 13 3,227
Number of governmental and .gov - related domains that refer to domain (day) 2 23 3 x 37
Number of government and .gov - related external backlinks that link to domain (day) 5 14,335 4 x 145
The exact number of educational domains that refer to domain (day) 6 36 8 6 304
Number of Backlinks from .EDU Domains (Content Popularity) (day) 36 95 27 11 1,893
The exact number of government domains that refer to domain (day) 1 2 3 x 32
The exact number of government links that refer to domain (day) 4 4 4 x 137
Average number of outgoing links to unique domains for that domain (day) 2 5 1 4 6
The number of outgoing links for this domain (day) 3 7 1 4 7
Average number of internal links for domain (day) 69 150 25 49 45
Link Strength of Referring Domains (Content Popularity) (day) 46 55 47 42 65
Authority of Referring Domains (Content Popularity) (day) 28 45 56 27 73
TrustMetric value for domain (day) - Majestic metric 28 45 56 27 73

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Booking Tours Made Easy - TourRadar: Search, Compare & Book Tours Online
Desktop speed score 97
Mobile speed score 97
Mobile usability score 91
Number of all page resources 17
Number of static page resources 9
Number of JS page resources 6
Number of styles (CSS) page resources 2
Total request weight 4 kb
HTML response weight 105 kb
CSS response weight 44 kb
Images response weight 128 kb
JS response weight 231 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/806188949420761?v=2.7.18
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/806188949420761?v=2.7.18
https://www.google-analytics.com/analytics.js
Optimize image files (desktop)
http://cdn.tourradar.com/im/r/pw/home/op_logo/reviewsio.png - 4.1KiB (58%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 650.
  • The competing domain tripsavvy.com has achieved a score of 595

Content

  • The word or combination of words with the worst "Count on Page" result is review good (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency is tours (based on first 10 subpages of examined domain).
  • The term city only appears on one competitor's website - backroads.com.
  • Competitor gate1travel.com has reached a value of 48507 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor gate1travel.com has achieved a value of 1048 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • Facebook gives the category Tourist Information Center for the domain visitgreece.gr.
  • 60% of this group of domains has a Twitter account.
  • 80% of this group of domains has a Instagram account.
  • 20% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The main domain's best performing keyword is spain and it was found on the position 85
  • The number of visitors from the search engine to the main domain is 182 per month.
  • The URL https://www.backroads.com/award-winning-tours/italy is the most frequent url in our search engine rankings, which belongs to the competitor backroads.com
  • The competing websites have an average search engine position of 10232 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 20463.

Server

  • When the homepage of the main domain is loaded once, 17 objects are downloaded (files, JS scripts, etc.).
  • It would be an advantage to compress the image at the competitor visitgreece.gr website: http://visitgreece.gr/deployedFiles/StaticFiles/Header/header_Delos.jpg in order to 35.8KiB kb.
  • The number of static elements on the backroads.com page is 54.
  • The entire HTML files of the competitor backroads.com homepage weighs 143 kb.
  • The mobile version of the competitor visitgreece.gr achieved 49 points for the server response and website loading times in the Google Insights test.