Mini
Content Marketing comparison of websites for translink.ca
septa.org
at.govt.nz
ridemetro.org
translink.ca
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | translink.ca | septa.org | ridemetro.org | at.govt.nz | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x |
| Youtube subscribers | x | x | x | x | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | translink.ca | septa.org | ridemetro.org | at.govt.nz |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,021,324 | 341,754 | 782,804 | 310,052 |
| Number of Referring Domains (Content Popularity) (day) | 5,760 | 5,765 | 3,098 | 3,372 |
| Number of URLs found in the index (day) | 108,757 | 117,796 | 262,356 | 9,910 |
| Number of IPs that refer to domain (day) | 4,122 | 4,237 | 2,200 | 2,367 |
| Number of subnets that refer to domain (day) | 3,280 | 3,309 | 1,864 | 1,852 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 22 | 96 | 40 | 49 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 188 | 6,093 | 722 | 843 |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 33 | 17 | 7 |
| Number of government and .gov - related external backlinks that link to domain (day) | 11 | 172 | 644 | 43 |
| The exact number of educational domains that refer to domain (day) | 21 | 95 | 39 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 187 | 6,092 | 720 | 32 |
| The exact number of government domains that refer to domain (day) | 1 | 33 | 16 | x |
| The exact number of government links that refer to domain (day) | 3 | 172 | 642 | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 1 | 4 |
| The number of outgoing links for this domain (day) | 3 | 2 | 1 | 4 |
| Average number of internal links for domain (day) | 19 | 22 | 10 | 637 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 50 | 44 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 46 | 62 | 55 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 46 | 62 | 55 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title TransLink |
|
| Desktop speed score | 47 |
|---|---|
| Mobile speed score | 42 |
| Mobile usability score | 100 |
| Number of all page resources | 135 |
| Number of static page resources | 118 |
| Number of JS page resources | 31 |
| Number of styles (CSS) page resources | 17 |
| Total request weight | 14 kb |
| HTML response weight | 211 kb |
| CSS response weight | 174 kb |
| Images response weight | 702 kb |
| JS response weight | 876 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://translink.ca/
https://translink.ca/
https://www.translink.ca/
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Cache (desktop) by setting expiry date for https://www.translink.ca/translink/css/ZapatecCalendar/aqua.css
https://www.translink.ca/translink/css/ZapatecCalendar/layouts/layout-2d.css
https://www.translink.ca/translink/css/ZapatecCalendar/layouts/layout-common.css
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Cache (mobile) by setting expiry date for https://m.translink.ca/TransLink%20Mobile/images/alerts_icon.png
https://m.translink.ca/TransLink%20Mobile/images/arrow_right_icon.png
https://m.translink.ca/TransLink%20Mobile/images/bus_icon.png
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Speed up server response time
Response time in 1.4 seconds
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Minify your CSS files (desktop) https://www.translink.ca/translink/css/screen.css - 3.5KiB (20%)
https://www.translink.ca/translink/css/header.css - 728B (24%)
https://www.translink.ca/translink/css/ui.theme.css - 719B (56%)
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Minify your CSS files (mobile) https://m.translink.ca/translink%20mobile/css/style.css - 2.1KiB (34%)
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Minify JavaScript files (desktop) https://www.translink.ca/translink/js/global.js - 7.8KiB (39%)
https://www.translink.ca/translink/js/tab-navigation.js - 2KiB (59%)
https://www.translink.ca/translink/js/facebox.js - 1.2KiB (42%)
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Minify JavaScript files (mobile) https://m.translink.ca/translink%20mobile/js/scripts.js - 2.1KiB (29%)
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Optimize image files (desktop) https://www.translink.ca/-/media/Images/promos/homepage_promo/hpr_2017_celebration_of_light/hpr_celebration_of_light_2017.jpg?h=367&la=en&w=535&hash=CDD7EFC68CD2CACA17D338F03A1536742B865B6A - 133.2KiB (73%)
https://www.translink.ca/-/media/Images/promos/homepage_promo/hpr_bus_operator_recruitment_lourdes.jpg?h=367&la=en&w=535&hash=18CE6F7BB86750AE7920BC1DD6CA6FCDAF403640 - 93KiB (68%)
https://www.translink.ca/-/media/Images/promos/mega_menu/mmpm_compasscarddotca.jpg - 27.6KiB (87%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1594.
- The competing domain at.govt.nz has achieved a score of 1652
Content
- For the popular word ride, this would be a similar word combination: rider, ridership, cycle ride, ridership reports, rider rewards
- The word or combination of words with the lowest median result regarding the frequency is upgrade your (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "ridemetro.org".
- The value achieved for the metric: "Authority of the referring domains" is 46 .
- Competitor septa.org has achieved a value of 172 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
Social media
- 75% of this group of domains has a Facebook account.
- 25% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter fans belonging to the competitor at.govt.nz tweet account is 87088 (since the last update).
- The number of Twitter favorites for the competitor ridemetro.org tweet account is 11177 (since the last update).
Seo
- The URL https://www.translink.ca/Fares-and-Passes/Fare-Zone-Map.aspx occurs most frequently in the search engine results.
- The best position ever found for the main domain was 33 and it was found the keyword :keyword.
- The number of visitors from the search engine to the main domain is 17945 per month.
- In the search engine rankings below, the average position for the competitor ridemetro.org is: 53.
- The competing websites have an average search engine position of 8325 in our rankings.
Server
- The page http://translink.ca/ has 2 unnecessary redirects until it shows a URL with content.
- Javascript on the main domain hold 45% of all data transfers.
- The CSS file on the competitor septa.org http://septa.org/site/css/main.css could be compressed to save 24% - 2.1KiB kb.
- The competitor septa.org website could compress the JS file http://septa.org/site/js/ui.datepicker.js and save 6.5KiB kb (38%).
- Graphic files (on the homepage of the competitor septa.org) have a size of 983 kb.