Mini
Content Marketing comparison of websites for truck.man.eu
bmw.ch
mercedes-benz.lu
truck.man.eu
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | truck.man.eu | bmw.ch | mercedes-benz.lu | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | truck.man.eu | bmw.ch | mercedes-benz.lu |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 18 | 115,815 | 24,789 |
| Number of Referring Domains (Content Popularity) (day) | 14 | 1,586 | 231 |
| Number of URLs found in the index (day) | 30 | 12,674 | 198,107 |
| Number of IPs that refer to domain (day) | 13 | 956 | 192 |
| Number of subnets that refer to domain (day) | 13 | 726 | 182 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 1 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 1 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | 1 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 1 | x |
| The exact number of government domains that refer to domain (day) | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 0 |
| The number of outgoing links for this domain (day) | 0 | 3 | 0 |
| Average number of internal links for domain (day) | 1 | 77 | 1 |
| Link Strength of Referring Domains (Content Popularity) (day) | 10 | 42 | 29 |
| Authority of Referring Domains (Content Popularity) (day) | 4 | 45 | 35 |
| TrustMetric value for domain (day) - Majestic metric | 4 | 45 | 35 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Trucks for long-haul transport, building site and distribution transport | MAN Truck Germany |
|
| Desktop speed score | 72 |
|---|---|
| Mobile speed score | 50 |
| Mobile usability score | 98 |
| Number of all page resources | 43 |
| Number of static page resources | 23 |
| Number of JS page resources | 10 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 7 kb |
| HTML response weight | 47 kb |
| CSS response weight | 327 kb |
| Images response weight | 861 kb |
| JS response weight | 537 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://truck.man.eu/
http://www.truck.man.eu/
https://www.truck.man.eu/de/en/index.html
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-TGGW26
https://www.truck.man.eu/de/en/x_site_structure_masters/routing_function_data_fragment.json?ts=1500552214128
https://www.truck.man.eu/de/en/x_site_structure_masters/site_navigation_json.json
|
|
Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-TGGW26
https://www.truck.man.eu/de/en/x_site_structure_masters/routing_function_data_fragment.json?ts=1500552214128
https://www.truck.man.eu/de/en/x_site_structure_masters/site_navigation_json.json
|
|
Optimize image files (desktop) https://www.truck.man.eu/man/media/content_medien/images/global_websites/global_division_page/transporter/man-tge-transporter-iaa_width_1200_height_434.jpg - 46.4KiB (24%)
https://www.truck.man.eu/man/media/content_medien/images/business_website_truck_master/stage/ecoline_plus_stage_width_1200_height_434.jpg - 38.6KiB (24%)
https://www.truck.man.eu/man/media/content_medien/images/business_website_truck_master/stage/Emobility_Stage_TI_width_1200_height_434.jpg - 37.8KiB (24%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1362.
- The competing domain bmw.ch has achieved a score of 2342
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is plus (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "196:203".
- The term ensemble only appears on one competitor's website - mercedes-benz.lu.
- Competitor mercedes-benz.lu has reached a value of 231 for the metric: "Number of referring domains (daily value)".
- The competitor mercedes-benz.lu has achieved a value of 182 for the metric: "Number of referring domains from different IP C blocks".
Social media
- The domain mercedes-benz.lu has an Instagram account.
- 0% of this group of domains has a Google+ account.
- 67% of this group of domains has a Instagram account.
- The number of Twitter tweets belonging to the competitor mercedes-benz.lu tweet account is 1002 (since the last update).
- The number of Twitter favorites for the competitor mercedes-benz.lu tweet account is 27 (since the last update).
Seo
- The competitor bmw.ch should get at least 17250 visitors from the search engine per month.
- The URL https://www.truck.man.eu/de/de/dienstleistungen/dienstleistungen.html occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2020-02-09.
- The main domain's best performing keyword is lkw and it was found on the position 4
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The competitor's mercedes-benz.lu meta title is: Mercedes-Benz Luxembourg - Voitures particulières .
- Graphic files (on the homepage of the competitor bmw.ch) have a size of 2406 kb.
- Static objects of the main domain are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-TGGW26, https://www.truck.man.eu/de/en/x_site_structure_masters/routing_function_data_fragment.json?ts=1500552214128, https://www.truck.man.eu/de/en/x_site_structure_masters/site_navigation_json.json, https://www.truck.man.eu/de/media/en/nresources/njson/i18n_json.json could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the main domain: https://www.truck.man.eu/man/media/content_medien/images/business_website_truck_master/home_2/action_bar_stuetzpunktsuche.jpg in order to 1.9KiB kb.
- On the homepage of the main domain 1 CSS files can be identified.